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Mantle Clocks for Living Room Decor Above Fireplace

Fail

Shoppers spend an estimated $50K a year here, so Mantle Clocks for Living Room Decor Above Fireplace is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$50K/yr54K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
29%top-5 click share · 25 brands · 63 sellers

Flapen Score

Mantle Clocks for Living Room Decor Above Fireplace against its category

The dotted line is the Home & Kitchen average. Past it, Mantle Clocks for Living Room Decor Above Fireplace is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mantle Clocks for Living Room Decor Above Fireplace market on Amazon at a glance

Shoppers on Amazon United States searched for Mantle Clocks for Living Room Decor Above Fireplace 54K times last year and spent an estimated $50K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
1.0%
Market size, estimated
$50Ka year
Peak month
November2.5× the quietest month
Top search term
mantel clocks with chimes15K searches a year

02 · Price

A sale here is worth $93.15.

Listings sell for $93.15 on average, from $20.38 to $266.43. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $93.15 that is $0 to $9K a year per listing.

Average price
$93.15inside the $15 to $100 sweet spot
Price range
$20.38–$266.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #389 within Clocks. It carries 378 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
91%
Out of stock, average day
12.5%
Average rank
#389in Clocks
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
378per listing
Listings tracked
57

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Mantle Clocks for Living Room Decor Above Fireplace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

63

Top-5 brand share

66%

Top 20: 97%

Top-5 click share

29%

Top 20: 69%

Open market

29%

  • Brand 134%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Mantle Clocks for Living Room Decor Above Fireplace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Mantle Clocks for Living Room Decor Above Fireplace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mantel clocks with chimes15K/yr
  • mantle clocks10K/yr
  • chiming mantel clock7K/yr
  • bulova mantel clock6K/yr
  • carriage clock4K/yr
  • mantel clock with chimes6K/yr
  • fireplace clock5K/yr

Reviews and returns

What reviews say buyers love and hate about Mantle Clocks for Living Room Decor Above Fireplace

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
6.5%of orders come back
“Quality control is not one of them”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mantle Clocks for Living Room Decor Above Fireplace questions

Answered from the same tracked data.