Manger
MaybeThe top 5 brands take only 38% of clicks. But buyers convert on only 0.7% of searches, so Manger is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 4951
- Market size
- $101K/yr284K searches / yr
- 90-day growth
- +16.7%search demand this quarter
- Competition
- 37%top-5 click share · 32 brands · 61 sellers
Flapen Score
Manger against its category
The dotted line is the Home & Kitchen average. Past it, Manger is stronger. Inside it, weaker.
Market
The Manger market on Amazon at a glance
Shoppers on Amazon United States searched for Manger 284K times last year and spent an estimated $101K. The top 5 brands take 38% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.
- Searches, last 12 months
- 284K
- Growth, 90 days vs prior 90
- +16.7%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $101Ka year
- Peak month
- December75.3× the quietest month
- Top search term
- manger87K searches a year
02 · Price
A sale here is worth $50.24.
Listings sell for $50.24 on average, from $10.01 to $193.24. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $50.24 that is $0 to $5K a year per listing.
- Average price
- $50.24inside the $15 to $100 sweet spot
- Price range
- $10.01–$193.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 6.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 31.5% of listings are out of stock. The average listing ranks #5,352 within Collectible Figurines. It carries 744 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 87%
- Out of stock, average day
- 31.5%
- Average rank
- #5,352in Collectible Figurines
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 744per listing
- Listings tracked
- 38
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Manger products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
32 rising
Sellers
61
Top-5 brand share
38%
Top 20: 90%
Top-5 click share
37%
Top 20: 77%
Open market
57%
- Brand 110%
- Brand 28%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Manger search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 75.3×
Search terms
Top Manger search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- manger87K/yr
- creche19K/yr
- nativity stable43K/yr
- nativity stable only32K/yr
- christmas manger16K/yr
- nativity creche14K/yr
- nativity manger14K/yr
- wooden manger14K/yr
- nativity house13K/yr
- nativity manger stable only9K/yr
Reviews and returns
What reviews say buyers love and hate about Manger
We read the reviews and the return reasons for every product selling here.
“The manger was a lot bigger than I thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Manger questions
Answered from the same tracked data.









