Skip to content

Manger

Maybe

The top 5 brands take only 38% of clicks. But buyers convert on only 0.7% of searches, so Manger is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$101K/yr284K searches / yr
90-day growth
+16.7%search demand this quarter
Competition
37%top-5 click share · 32 brands · 61 sellers

Flapen Score

Manger against its category

The dotted line is the Home & Kitchen average. Past it, Manger is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Manger market on Amazon at a glance

Shoppers on Amazon United States searched for Manger 284K times last year and spent an estimated $101K. The top 5 brands take 38% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
284K
Growth, 90 days vs prior 90
+16.7%
Conversion, latest week
0.7%
Market size, estimated
$101Ka year
Peak month
December75.3× the quietest month
Top search term
manger87K searches a year

02 · Price

A sale here is worth $50.24.

Listings sell for $50.24 on average, from $10.01 to $193.24. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $50.24 that is $0 to $5K a year per listing.

Average price
$50.24inside the $15 to $100 sweet spot
Price range
$10.01–$193.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 31.5% of listings are out of stock. The average listing ranks #5,352 within Collectible Figurines. It carries 744 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
87%
Out of stock, average day
31.5%
Average rank
#5,352in Collectible Figurines
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
744per listing
Listings tracked
38

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Manger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

32 rising

Sellers

61

Top-5 brand share

38%

Top 20: 90%

Top-5 click share

37%

Top 20: 77%

Open market

57%

  • Brand 110%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Manger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 75.3×

Search terms

Top Manger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • manger87K/yr
  • creche19K/yr
  • nativity stable43K/yr
  • nativity stable only32K/yr
  • christmas manger16K/yr
  • nativity creche14K/yr
  • nativity manger14K/yr
  • wooden manger14K/yr
  • nativity house13K/yr
  • nativity manger stable only9K/yr

Reviews and returns

What reviews say buyers love and hate about Manger

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
39%of negative reviews mention “Size-Overall”
6.4%of orders come back
“The manger was a lot bigger than I thought”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Manger questions

Answered from the same tracked data.