Man in the Arena

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months

139K

Growth, 90 days vs prior 90

+6.6%

Conversion, latest week

3.5%

Market size, estimated

$138Ka year

Peak month

December1.6× the quietest month

Top search term

man in the arena45K searches a year

Listings sell for $28.36 on average, from $8.10 to $86.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $28.36 that is $3K to $7K a year per listing.

Average price

$28.36inside the $15 to $100 sweet spot

Price range

$8.10–$86.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

2.1%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #6,913 within Decorative Signs & Plaques. It carries 138 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

90%

Out of stock, average day

5.1%

Average rank

#6,913in Decorative Signs & Plaques

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

138per listing

Listings tracked

30

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months