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Makko Powder

Fail

Shoppers spend an estimated $55K a year here, so Makko Powder is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$55K/yr50K searches / yr
90-day growth
+19.0%search demand this quarter
Competition
83%top-5 click share · 9 brands · 18 sellers

Flapen Score

Makko Powder against its category

The dotted line is the Home & Kitchen average. Past it, Makko Powder is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makko Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Makko Powder 50K times last year and spent an estimated $55K. The top 5 brands take 88% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+19.0%
Conversion, latest week
6.3%
Market size, estimated
$55Ka year
Top search term
makko powder for incense making22K searches a year

02 · Price

A sale here is worth $17.28.

Listings sell for $17.28 on average, from $5.50 to $32.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $17.28 that is $4K to $9K a year per listing.

Average price
$17.28inside the $15 to $100 sweet spot
Price range
$5.50–$32.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #608 within Home Fragrance. It carries 811 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#608in Home Fragrance
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
811per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Makko Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

18

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

9%

  • Brand 148%
  • Brand 214%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (3 brands, 9%)

Demand

Makko Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 11 of 12 months tracked

Search terms

Top Makko Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makko powder for incense making22K/yr
  • makko powder25K/yr
  • makko3K/yr

Reviews and returns

What reviews say buyers love and hate about Makko Powder

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Smell”
31%of negative reviews mention “Smell”
0.5%of orders come back
“Starts Off Burnt Smelling”
A buyer, on “Smell”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Makko Powder questions

Answered from the same tracked data.