Skip to content

Makeup Tray

Fail

Shoppers spend an estimated $49K a year here, so Makeup Tray is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$49K/yr218K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
32%top-5 click share · 38 brands · 46 sellers

Flapen Score

Makeup Tray against its category

The dotted line is the Home & Kitchen average. Past it, Makeup Tray is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup Tray market on Amazon at a glance

Shoppers on Amazon United States searched for Makeup Tray 218K times last year and spent an estimated $49K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
1.7%
Market size, estimated
$49Ka year
Peak month
January2.3× the quietest month
Top search term
bathroom sink tray50K searches a year

02 · Price

A sale here is worth $13.28.

Listings sell for $13.28 on average, from $6.46 to $39.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.28 that is $0 to $1K a year per listing.

Average price
$13.28under the $15 to $100 sweet spot
Price range
$6.46–$39.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #136 within Holders & Dispensers. It carries 1,047 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#136in Holders & Dispensers
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,047per listing
Listings tracked
55

04 · Newcomers

6 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
6Amazon's first-year sales bar
Average brand age
31 months

Products

Top Makeup Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

38 falling

Sellers

46

Top-5 brand share

50%

Top 20: 85%

Top-5 click share

32%

Top 20: 69%

Open market

45%

  • Brand 117%
  • Brand 211%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Makeup Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Makeup Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bathroom sink tray50K/yr
  • ceramic bathroom tray17K/yr
  • bathroom tray set12K/yr
  • ceramic tray for kitchen counter14K/yr
  • bathroom dish11K/yr
  • white bathroom tray12K/yr
  • sink tray bathroom counter9K/yr
  • small tray for kitchen counter13K/yr
  • ceramic tray bathroom10K/yr
  • bathroom dish tray12K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup Tray

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
4.6%of orders come back
“Too small”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Makeup Tray questions

Answered from the same tracked data.