Makeup Tray
FailShoppers spend an estimated $49K a year here, so Makeup Tray is a Fail.
- Flapen Score
- 46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 4946
- Market size
- $49K/yr218K searches / yr
- 90-day growth
- +6.0%search demand this quarter
- Competition
- 32%top-5 click share · 38 brands · 46 sellers
Flapen Score
Makeup Tray against its category
The dotted line is the Home & Kitchen average. Past it, Makeup Tray is stronger. Inside it, weaker.
Market
The Makeup Tray market on Amazon at a glance
Shoppers on Amazon United States searched for Makeup Tray 218K times last year and spent an estimated $49K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.
- Searches, last 12 months
- 218K
- Growth, 90 days vs prior 90
- +6.0%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $49Ka year
- Peak month
- January2.3× the quietest month
- Top search term
- bathroom sink tray50K searches a year
02 · Price
A sale here is worth $13.28.
Listings sell for $13.28 on average, from $6.46 to $39.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.28 that is $0 to $1K a year per listing.
- Average price
- $13.28under the $15 to $100 sweet spot
- Price range
- $6.46–$39.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 4.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #136 within Holders & Dispensers. It carries 1,047 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #136in Holders & Dispensers
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 1,047per listing
- Listings tracked
- 55
04 · Newcomers
6 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Makeup Tray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gurygo 8 Bathroom Trays - Ceramic Vanity Tray for Bathroom - Small Ceramic Tray - Kitchen Soap Trays - Porcelain Dispenser Organizer for Kitchen Bathtub Counter (White)
- Price
- $10.58
- Rating
- 4.6/5
- Reviews
- 1,401
- Age
- 4y ago

Wood Bathroom Tray Farmhouse Decor Kitchen Soap Holder 8.7x3.6 Brown
- Price
- $9.51
- Rating
- 4.5/5
- Reviews
- 3,318
- Age
- 3y ago

Mriluvy Vanity and Bathroom Tray 7.7 ABS Countertop Organizer Waterproof Vanity Tray for Toilet Tank Perfume Soap Keys Bathroom Accessories Kitchen and Bath Trays Non Slip Small Trays White
- Price
- $6.76
- Rating
- 4.2/5
- Reviews
- 261
- Age
- 9mo ago

Koville Italian Travertine Tray 12x6 Vanity Decorative Marble Tray for Countertop Catchall Tray for Perfume Candles Jewelry Dish Tray
- Price
- $31.91
- Rating
- 4.8/5
- Reviews
- 540
- Age
- 3y ago

NiuYichee 2 PCS Water Absorbent diatomite Coasters 8.3 x 4 Water Absorbing Stone Tray for Sink Stone Drying mat for Kitchen Counter Stone soap Tray Used for Hand Soaps & toiletries & Plants
- Price
- $9.55
- Rating
- 4.4/5
- Reviews
- 5,987
- Age
- 3y ago
Trending
estimated 90-day click momentum
QOLyabnbn Bathroom Tray Vanity Tray Perfume Tray for Makeup Perfume Trinket
- Price
- $8.89
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 1mo ago

Instant Dry Sink Tray Anti-Slip Stone Sink Caddy Durable Kitchen Sink Organizer Quick Dry Water Absorbing Stone Tray for Bathroom Counter Stone Soap Tray
- Price
- $11.20
- Rating
- 4.3/5
- Reviews
- 56
- Age
- 5mo ago

Silicone Bathroom Tray Small Vanity Tray Kitchen Counter Decor Black
- Price
- $8.66
- Rating
- 4.8/5
- Reviews
- 138
- Age
- 9mo ago

1061 Bathroom Vanity Tray for Countertop- Ceramic Decorative Organizer Tray for Dresser Tops Toilet Perfume Sponge Holder Soap Dish Dispenser for Kitchen Counter- Kiln-Transformed Blue
- Price
- $19.21
- Rating
- 4.7/5
- Reviews
- 152
- Age
- 8mo ago

Gurygo 10 Bathroom Countertop and Vanity Tray - Kitchen Tray for Soap Bottles - Ceramic Vanity Tray for Bathroom Counter Organization - Kitchen Tray(White Set/1)
- Price
- $16.03
- Rating
- 4.7/5
- Reviews
- 560
- Age
- 3y ago
Newest
by launch date
QOLyabnbn Bathroom Tray Vanity Tray Perfume Tray for Makeup Perfume Trinket
- Price
- $8.89
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 1mo ago

Instant Dry Sink Tray Anti-Slip Stone Sink Caddy Durable Kitchen Sink Organizer Quick Dry Water Absorbing Stone Tray for Bathroom Counter Stone Soap Tray
- Price
- $11.20
- Rating
- 4.3/5
- Reviews
- 56
- Age
- 5mo ago

1061 Bathroom Vanity Tray for Countertop- Ceramic Decorative Organizer Tray for Dresser Tops Toilet Perfume Sponge Holder Soap Dish Dispenser for Kitchen Counter- Kiln-Transformed Blue
- Price
- $19.21
- Rating
- 4.7/5
- Reviews
- 152
- Age
- 8mo ago

Silicone Bathroom Tray Small Vanity Tray Kitchen Counter Decor Black
- Price
- $8.66
- Rating
- 4.8/5
- Reviews
- 138
- Age
- 9mo ago

Mriluvy Vanity and Bathroom Tray 7.7 ABS Countertop Organizer Waterproof Vanity Tray for Toilet Tank Perfume Soap Keys Bathroom Accessories Kitchen and Bath Trays Non Slip Small Trays White
- Price
- $6.76
- Rating
- 4.2/5
- Reviews
- 261
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
38 falling
Sellers
46
Est. top-5 brand share
50%
Top 20: 85%
Est. top-5 click share
32%
Top 20: 69%
Open market
45%
- Gurygo17%
- zoocatia11%
- Heagoale8%
- NiuYichee8%
- Koville6%
- Mriluvy5%
Demand
Makeup Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Makeup Tray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bathroom sink tray50K/yr
- ceramic bathroom tray17K/yr
- bathroom tray set12K/yr
- ceramic tray for kitchen counter14K/yr
- bathroom dish11K/yr
- white bathroom tray12K/yr
- sink tray bathroom counter9K/yr
- small tray for kitchen counter13K/yr
- ceramic tray bathroom10K/yr
- bathroom dish tray12K/yr
Reviews and returns
What reviews say buyers love and hate about Makeup Tray
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Makeup Tray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









