Makeup Towel

Shoppers searched for this 561K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $926K a year.

Searches, last 12 months

561K

Growth, 90 days vs prior 90

+9.0%

Conversion, latest week

11.4%

Market size, estimated

$926Ka year

Peak month

December1.5× the quietest month

Top search term

makeup towels134K searches a year

Listings sell for $14.43 on average, from $6.15 to $34.37. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $14.43 that is $43K to $58K a year per listing.

Average price

$14.43under the $15 to $100 sweet spot

Price range

$6.15–$34.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

$43K–$58K

Returns

0.4%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #98 within Towels. It carries 4,295 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#98in Towels

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

4,295per listing

Listings tracked

21

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months