magic the gathering blanket
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$35.43avg listing price — sweet spot $15–$100
Price range
Incredible$17.22–$49.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great253.44avg incumbent reviews — the moat a new listing must climb
Returns
Good3.0%return rate — above 5% kills the launch gate
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$10K$10K/yr · 18K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, magic the gathering blanket is a $10K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
magic the gathering blanket market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $18K–$27K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #1,523
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 11.1%
- Avg brand age
- 44 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Surreal Entertainment58%
- Northwest13%
- Bioworld12%
- INTIMO10%
- HALO8%
Demand
Weekly Amazon search volume, last 28 weeks — -9.5% search growth over the last 90 days.Top magic the gathering blanket search terms
- magic the gathering blanket12K/yr
- mtg blanket4K/yr
- magic blanket3K/yr
Top magic the gathering blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Surreal Entertainment Magic: The Gathering Black Lotus Card Double-Sided Fleece Throw Blanket for Sofa Bed | 45 x 60 Inches
Surreal Entertainment$49.274.8★49 rev
Magic The Gathering Card Game Mens Allover Logo Sleep Lounge Pants Pajama Pants (Small) Black
Bioworld$26.884.7★123 rev
Magic The Gathering Throw Blanket - Ability Emblem Crest Fuzzy Soft Fleece Throw Blanket for Bed or Couch 46 X 60
Surreal Entertainment$35.594.5★24 rev
HALO SuperSoft Bamboo Wearable Blanket 1.5 TOG Buttery Soft Plush Baby Sleep Sack for Newborns Infants & Toddlers Hip-Healthy Design Machine Washable 18 24 Months X-Large Calm Sage
HALO$44.114.8★1,399 rev
Northwest Magic The Gathering MTG Beach Towel Back of Card Game Design 30x60
Northwest$17.224.6★18 rev
Newest
by launch dateSurreal Entertainment Magic: The Gathering Black Lotus Card Double-Sided Fleece Throw Blanket for Sofa Bed | 45 x 60 Inches
Surreal Entertainment$49.2749 rev
Northwest Magic The Gathering Magical Sorcerey Full/Queen Quilted Blanket Comfy Throw Adults Boys Girls Soft Lightweight Bedding for Bed or Couch 90 x 90 inches
Northwest$48.18279 rev
Northwest Magic The Gathering Magical Sorcerey Twin Quilted Blanket Comfy Throw Adults Boys Girls Soft Lightweight Bedding for Bed or Couch 60 x 90 inches
Northwest$33.62279 rev
Northwest Magic The Gathering MTG Beach Towel Back of Card Game Design 30x60
Northwest$17.2218 rev
Magic The Gathering Throw Blanket - Ability Emblem Crest Fuzzy Soft Fleece Throw Blanket for Bed or Couch 46 X 60
Surreal Entertainment$35.5924 rev
Trending
90-day click momentumHALO SuperSoft Bamboo Wearable Blanket 1.5 TOG Buttery Soft Plush Baby Sleep Sack for Newborns Infants & Toddlers Hip-Healthy Design Machine Washable 18 24 Months X-Large Calm Sage
HALO$44.114.8★
Magic The Gathering Card Game Mens Allover Logo Sleep Lounge Pants Pajama Pants (Small) Black
Bioworld$26.884.7★
Magic: The Gathering Mens Mana Symbols Card Game Sleep Pajama Pants (XX-Large)
INTIMO$33.184.7★
Magic: The Gathering Mens Mana Symbols Card Game Sleep Pajama Pants (X-Large)
INTIMO$30.874.7★
Northwest Magic The Gathering Magical Sorcerey Full/Queen Quilted Blanket Comfy Throw Adults Boys Girls Soft Lightweight Bedding for Bed or Couch 90 x 90 inches
Northwest$48.184.8★
What buyers say about magic the gathering blanket
What buyers praise and complain about, mined from review topics.What buyers love
“: Insanely soft the coolest blanket for any MTG fan”
“was a gift”
“Soft and warm”
“The print is clear”
“looks very nice”
“It feels very well made”
“It's a generous 45 x 60 inch size that feels high-quality and durable”
“The colors are great”
“great, comfortable”
“It's a generous 45 x 60 inch size that feels high-quality and durable”
What buyers complain about
“Too thin”
“The only downside is that is it is not long enough to cover an adult of 6 feet of height”
Top return reasons
Common questions
- Is magic the gathering blanket profitable to sell on Amazon United States?
- The niche generates $10K/yr across 9 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (28/100).
- How competitive is the magic the gathering blanket niche?
- 5 brands and 10 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in magic the gathering blanket?
- Top complaints mined from reviews: Thickness, Size-Overall. The return rate is 3.0%.
- What does it cost to enter the magic the gathering blanket niche?
- Listings span $17.22–$49.27; the average listing price is $35.43 (sweet spot $15–$100). The average incumbent carries 253 reviews — the moat a new listing must climb.