Skip to content

Magic Mat

Fail

The top 5 brands take 98% of clicks, so Magic Mat is a Fail.

Flapen Score
34
34 / 100
Ranks 10,237 of 11,240 Home & Kitchen niches · −15 vs the category median of 49
Market size
$27K/yr55K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
87%top-5 click share · 6 brands · 8 sellers

Flapen Score

Magic Mat against its category

The dotted line is the Home & Kitchen average. Past it, Magic Mat is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magic Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Magic Mat 55K times last year and spent an estimated $27K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
2.4%
Market size, estimated
$27Ka year
Peak month
November7.5× the quietest month
Top search term
magic mat24K searches a year

02 · Price

A sale here is worth $20.68.

Listings sell for $20.68 on average, from $9.81 to $40.48. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $20.68 that is $2K to $5K a year per listing.

Average price
$20.68inside the $15 to $100 sweet spot
Price range
$9.81–$40.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #375 within Bath Rugs. It carries 1,054 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#375in Bath Rugs
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
1,054per listing
Listings tracked
10

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Magic Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

8

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 214%
  • Brand 39%
  • Brand 47%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Magic Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Prime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Magic Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magic mat24K/yr
  • magic mat bathroom9K/yr
  • the magic mat4K/yr
  • magic mats3K/yr
  • the magic mat bath mat4K/yr
  • modernized bath mat3K/yr
  • modernized magic mat bathroom4K/yr
  • magic bath mat2K/yr
  • modernized magic mat879/yr
  • modernized magic bath mat161/yr

Reviews and returns

What reviews say buyers love and hate about Magic Mat

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
2.7%of orders come back
“Mat is very small and very thin”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Magic Mat questions

Answered from the same tracked data.