Is madeleine pan profitable to sell on Amazon United States?

The niche generates $298K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Skip it (48/100).

How competitive is the madeleine pan niche?

17 brands and 24 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in madeleine pan?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 2.9%.

When does demand for madeleine pan peak?

Demand peaks in Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the madeleine pan niche?

Listings span $8.63–$40.50; the average listing price is $16.68 (sweet spot $15–$100). The average incumbent carries 527 reviews — the moat a new listing must climb.

madeleine pan

Skip it

Soft demand (-12.2% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$16.68

avg listing price — sweet spot $15–$100

Price range

Great$8.63–$40.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good527.05

avg incumbent reviews — the moat a new listing must climb

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Returns

Good2.9%

return rate — above 5% kills the launch gate

Market size

Good$298K

$298K/yr · 236K searches

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, madeleine pan is a $298K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

madeleine pan market data

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: $250K–$334K; units × avg price
Conversion rate: 7.6%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 flat

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

25%

HONGBAKE23%
Bellemain21%
USA Pan9%
Myyaowl8%
Vinino7%
Shinsin6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.2×

Open Trend

Top madeleine pan search terms

madeleine pan105K/yr -25.2%5.3% conv.
madeline pans73K/yr -1.0%5.9% conv.
madeleine pans for baking13K/yr +9.5%6.0% conv.
madeleine mold12K/yr +1.0%3.1% conv.
madeleines pan12K/yr -9.5%5.5% conv.
madeline pan8K/yr +18.1%6.5% conv.
madeleine pans6K/yr +1.0%4.3% conv.
madeleine cookie pan4K/yr -16.8%5.4% conv.
madeleine molds4K/yr -37.5%3.7% conv.

All search terms

Top madeleine pan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HONGBAKE Nonstick Madeleine Pan 2 Pack 12-Cavity Heavy Duty Madeleine Cookies Trays for Oven Baking Warp Resistant Shell Shape Madeleine Mold Cake Pan Champagne Gold

HONGBAKE$14.904.7★740 rev

Bellemain Nonstick Madeleine Pans 12-Cavity Carbon Steel 2-Pack

Bellemain$17.924.8★3,399 rev

USA Pan Bakeware Nonstick Madeleine Pan 16 Well

USA Pan$22.334.8★1,785 rev

Myyaowl 2pc Nonstick Madeleine Pan for Baking 12-Cavity Shell Shape Cake and Cookie Mold Tray Carbon Steel Cookie Molds Send Goods from Local Warehouse (2 PC)

Myyaowl$13.364.5★60 rev

Vinino 2-Pack Madeleine Pans for Baking with Reinforced Frame BPA Free

Vinino$18.014.6★58 rev

Newest

by launch date

Kamehame Madeleine Pan Silicone Madeleine Mold with Metal Reinforced Frame Makes 8 Madeleine Cookies Nonstick Tea Cake Pan for Madeleines Cakelet Pan Warp-Resistant Baking Tray

Kamehame$8.782 rev

4mo ago

Vinino Madeleine Pans for Baking with Metal Reinforced Frame BPA Free

Vinino$11.1658 rev

8mo ago

Vinino 2-Pack Madeleine Pans for Baking with Reinforced Frame BPA Free

Vinino$18.0158 rev

8mo ago

Myyaowl 2pc Nonstick Madeleine Pan for Baking 12-Cavity Shell Shape Cake and Cookie Mold Tray Carbon Steel Cookie Molds Send Goods from Local Warehouse (2 PC)

Myyaowl$13.3660 rev

1y ago

Shinsin Madeleine Pans Set of 2 Nonstick 12-Cavity Madeleines Mold Cookie Tray for Baking Heavy Duty Warp Resistant Cute Shell Shape Madeleine Mold Cake Pan-Gold

Shinsin$14.9874 rev

1y ago

What buyers say about madeleine pan

What buyers praise and complain about, mined from review topics.

What buyers love

Baking22%

“Nice pans”

Quality-Overall18%

“Meets the Price and quality requirements”

Non-Stick Coating10%

“Great non-stick trays”

Cooking Experience7%

“cook with no issues”

Ease Of Cleaning6%

“Cleans well”

Value For Money4%

“Good deal”

Ease Of Use4%

“Easy to use”

Strength4%

“Sturdy pans”

Adhesion/Stickiness3%

“Non stick is amazing”

Material Quality3%

“make very nice Madelines with no bits sticking to the pan”

What buyers complain about

Size-Overall14%

“They are big”

Quality-Overall13%

“Very poor quality control”

Adhesion/Stickiness8%

“No matter what I do everything sticks”

Durability7%

“Chipped before I used it”

Thickness6%

“The cavities are not deep enough”

Scratch Resistance4%

“Arrived damaged with scratches, dings and chips on the top coat”

Non-Stick Coating4%

“Although the pans are non-stick”

Cooking Experience4%

“Just ok, bakes bottoms too quickly”

Rusts/Corrodes4%

“would have rusted”

Strength4%

“It was very flimsy”

Top return reasons

Size-Overall41%

Value For Money8%

Advertised Vs Actual Product8%

Scratch Resistance7%

Adhesion/Stickiness6%

Thin5%

Functionality-Overall4%

Thickness4%

Quality-Overall3%

Material Quality2%

Common questions

Is madeleine pan profitable to sell on Amazon United States?: The niche generates $298K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Skip it (48/100).
How competitive is the madeleine pan niche?: 17 brands and 24 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in madeleine pan?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 2.9%.
When does demand for madeleine pan peak?: Demand peaks in Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the madeleine pan niche?: Listings span $8.63–$40.50; the average listing price is $16.68 (sweet spot $15–$100). The average incumbent carries 527 reviews — the moat a new listing must climb.