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Madeleine Pan

Fail

Demand is soft, at -12.2% this quarter, so Madeleine Pan is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$298K/yr236K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
66%top-5 click share · 17 brands · 24 sellers

Flapen Score

Madeleine Pan against its category

The dotted line is the Home & Kitchen average. Past it, Madeleine Pan is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Madeleine Pan market on Amazon at a glance

Shoppers on Amazon United States searched for Madeleine Pan 236K times last year and spent an estimated $298K. The top 5 brands take 68% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $298K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
7.6%
Market size, estimated
$298Ka year
Peak month
December2.2× the quietest month
Top search term
madeleine pan105K searches a year

02 · Price

A sale here is worth $16.68.

Listings sell for $16.68 on average, from $8.63 to $40.50. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $16.68 that is $21K to $25K a year per listing.

Average price
$16.68inside the $15 to $100 sweet spot
Price range
$8.63–$40.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$21K–$25K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Pastry & Baking Molds. It carries 527 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Pastry & Baking Molds
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
527per listing
Listings tracked
20

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Madeleine Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 flat

Sellers

24

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

25%

  • Brand 123%
  • Brand 221%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Madeleine Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Madeleine Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • madeleine pan105K/yr
  • madeline pans73K/yr
  • madeleine pans for baking13K/yr
  • madeleine mold12K/yr
  • madeleines pan12K/yr
  • madeline pan8K/yr
  • madeleine pans6K/yr
  • madeleine cookie pan4K/yr
  • madeleine molds4K/yr

Reviews and returns

What reviews say buyers love and hate about Madeleine Pan

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Baking”
14%of negative reviews mention “Size-Overall”
2.9%of orders come back
“They are big”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Madeleine Pan questions

Answered from the same tracked data.