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27

made in pot

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 16Growth 37Conversion 11Competition 30Returns 49Price range 2Avg price 40Brand share 0Review moat 82Quality gap 19

Review moat

Great356.43

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Avg price

Okay$239.65

avg listing price — sweet spot $15–$100

Growth

Okay+9.7%

90-day search growth — must beat 0% to launch

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$63K

$63K/yr · 29K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Price range

Bad$87.05–$761.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, made in pot is a $63K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 27/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

made in pot market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$120K–$180K
units × avg price
Conversion rate
0.9%
Avg BSR
#116
Page quality
0%
Prime
57%
Sponsored
100%
Out of stock
5.0%
Avg brand age
65 months
Avg seller age
176 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Made In100%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — +9.7% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×

Top made in pot search terms

  • made in pot10K/yr
  • made in sauce pan9K/yr
  • made in pots7K/yr
  • made in saucepan3K/yr
All search terms

Top made in pot products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$13K30%$19K40%$25K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about made in pot

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“High quality product delivered on time in excellent condition”

Cooking Experience13%

“Food cooks well”

Ease Of Cleaning9%

“Cleans up nice”

Value For Money7%

“Worth it”

Heating5%

“Excellent even heat distribution”

Durability4%

“Durable and reliable”

Size-Overall4%

“Great size”

Strength3%

“Feels sturdy and works well”

Baking3%

“Love to cook”

Heat Resistance3%

“excellent value and heats well”

What buyers complain about

Size-Overall9%

“Pasta strainer and steamer dont fit the big pot snugly”

Value For Money9%

“They are a tad pricey”

Color Fading/Discoloration7%

“in short worked hard to remove the discoloration”

Ease Of Cleaning7%

“So hard to clean”

Cooking Experience7%

“Cooks uneven”

Quality-Overall6%

“HORRIBLE QUALITY”

Non-Stick Coating4%

“A bit harder to clean than a non-stick”

Durability4%

“Deformed within 2 weeks”

Advertised Vs Actual Product4%

“Deceptive marketing”

Flatness3%

“This pan does not have a flat bottom therefore will not cook food evenly”

Top return reasons

Size-Overall53%
Value For Money12%
Advertised Vs Actual Product8%
Weight Heavy4%
Quality-Overall3%
Product Condition2%
Handle Quality2%
Scratch Resistance2%
Functionality-Overall2%
Heating2%

Common questions

Is made in pot profitable to sell on Amazon United States?
The niche generates $63K/yr across 14 tracked products. 90-day search growth is +9.7%. Flapen's verdict: Skip it (27/100).
How competitive is the made in pot niche?
1 brands and 4 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in made in pot?
Top complaints mined from reviews: Size-Overall, Value For Money, Color Fading/Discoloration. The return rate is 3.1%.
When does demand for made in pot peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the made in pot niche?
Listings span $87.05–$761.61; the average listing price is $239.65 (sweet spot $15–$100). The average incumbent carries 356 reviews — the moat a new listing must climb.