made in pot
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great356.43avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Avg price
Okay$239.65avg listing price — sweet spot $15–$100
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 29K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$87.05–$761.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, made in pot is a $63K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 27/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
made in pot market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $120K–$180K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #116
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 100%
- Out of stock
- 5.0%
- Avg brand age
- 65 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Made In100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — +9.7% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×
Top made in pot search terms
- made in pot10K/yr
- made in sauce pan9K/yr
- made in pots7K/yr
- made in saucepan3K/yr
Top made in pot products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Made In Cookware - 4 Quart Stainless Steel Saucepan with Lid - 5 Ply Stainless Clad Sauce Pan - Professional Cookware - Crafted in Italy - Induction Compatible
Made In$154.074.7★401 rev

Made In Cookware - 2 Quart Stainless Steel Saucepan with Lid - 5 Ply Stainless Clad Sauce Pan - Professional Cookware - Crafted in Italy - Induction Compatible
Made In$142.564.8★216 rev

Made In Cookware - 3 Quart Stainless Steel Saucier Pan - 5 Ply Stainless Clad - Professional Cookware - Crafted in Italy - Induction Compatible
Made In$165.934.8★530 rev

Made In Cookware - 6 Quart Stainless Steel Stock Pot With Lid - 5 Ply Stainless Clad - Professional Cookware - Crafted in Italy - Induction Compatible
Made In$189.064.6★139 rev

Made In Cookware - 2 Quart Stainless Steel Saucier Pan - 5 Ply Stainless Clad - Professional Cookware - Crafted in Italy - Induction Compatible
Made In$149.524.8★1,137 rev
Newest
by launch date
Made In Cookware - 2 QT CeramiClad Non Stick Saucepan with Lid - 5-Ply Stainless Clad with Stay-Cool Handle - Professional Cookware - Crafted in Italy - Induction Compatible
Made In$153.5691 rev

Made In Cookware - 6 Piece Stainless Saucepan Set - 5 Ply Clad - Includes Stainless Steel Saucepans and Saucier with Lid - Professional Cookware - Crafted in Italy
Made In$455.6826 rev

Made In Cookware - 8 Quart Stainless Steel Stock Pot With Lid and Pasta Insert - 5 Ply Stainless Clad - Professional Cookware - Crafted in Italy - Induction Compatible
Made In$288.3239 rev

Made In Cookware - 6 Quart Stainless Steel Stock Pot With Lid - 5 Ply Stainless Clad - Professional Cookware - Crafted in Italy - Induction Compatible
Made In$189.06139 rev

Made In Cookware - 2 Quart Stainless Steel Saucepan with Lid - 5 Ply Stainless Clad Sauce Pan - Professional Cookware - Crafted in Italy - Induction Compatible
Made In$142.56216 rev
Trending
90-day click momentum
Made In Cookware - 8 Quart Stainless Steel Stock Pot With Lid and Pasta Insert - 5 Ply Stainless Clad - Professional Cookware - Crafted in Italy - Induction Compatible
Made In$288.324.5★

Made In Cookware - 5 Quart Stainless Steel Saucier Pan - 5 Ply Stainless Clad - Professional Cookware - Crafted in Italy - Induction Compatible
Made In$181.534.7★

Made In Cookware - 6 Quart Stainless Steel Stock Pot With Lid - 5 Ply Stainless Clad - Professional Cookware - Crafted in Italy - Induction Compatible
Made In$189.064.6★

Made In Cookware - 2 Quart Stainless Steel Saucier Pan - 5 Ply Stainless Clad - Professional Cookware - Crafted in Italy - Induction Compatible
Made In$149.524.8★

Made In Cookware - 2 Quart Stainless Steel Saucepan with Lid - 5 Ply Stainless Clad Sauce Pan - Professional Cookware - Crafted in Italy - Induction Compatible
Made In$142.564.8★
What buyers say about made in pot
What buyers praise and complain about, mined from review topics.What buyers love
“High quality product delivered on time in excellent condition”
“Food cooks well”
“Cleans up nice”
“Worth it”
“Excellent even heat distribution”
“Durable and reliable”
“Great size”
“Feels sturdy and works well”
“Love to cook”
“excellent value and heats well”
What buyers complain about
“Pasta strainer and steamer dont fit the big pot snugly”
“They are a tad pricey”
“in short worked hard to remove the discoloration”
“So hard to clean”
“Cooks uneven”
“HORRIBLE QUALITY”
“A bit harder to clean than a non-stick”
“Deformed within 2 weeks”
“Deceptive marketing”
“This pan does not have a flat bottom therefore will not cook food evenly”
Top return reasons
Common questions
- Is made in pot profitable to sell on Amazon United States?
- The niche generates $63K/yr across 14 tracked products. 90-day search growth is +9.7%. Flapen's verdict: Skip it (27/100).
- How competitive is the made in pot niche?
- 1 brands and 4 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in made in pot?
- Top complaints mined from reviews: Size-Overall, Value For Money, Color Fading/Discoloration. The return rate is 3.1%.
- When does demand for made in pot peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the made in pot niche?
- Listings span $87.05–$761.61; the average listing price is $239.65 (sweet spot $15–$100). The average incumbent carries 356 reviews — the moat a new listing must climb.