Made in Cookware

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.3M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

+3.9%

Conversion, latest week

1.4%

Market size, estimated

$6.3Ma year

Peak month

December2.3× the quietest month

Top search term

made in cookware667K searches a year

Listings sell for $288.14 on average, from $117.69 to $1196.32. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $288.14 that is $144K to $216K a year per listing.

Average price

$288.14above the $15 to $100 sweet spot

Price range

$117.69–$1196.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$144K–$216K

Returns

4.2%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #313 within Cookware Sets. It carries 694 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

81%

Out of stock, average day

7.7%

Average rank

#313in Cookware Sets

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

694per listing

Listings tracked

27

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months