Is macrame wall hanging profitable to sell on Amazon United States?

The niche generates $468K/yr across 118 tracked products. 8 of 29 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Worth a look (56/100).

How competitive is the macrame wall hanging niche?

76 brands and 96 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in macrame wall hanging?

Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 2.5%.

When does demand for macrame wall hanging peak?

Demand peaks in Apr–Jun–Jul; the busiest month runs 2.2× the quietest.

What does it cost to enter the macrame wall hanging niche?

Listings span $5.72–$58.69; the average listing price is $27.01 (sweet spot $15–$100). The average incumbent carries 1,723 reviews — the moat a new listing must climb.

macrame wall hanging

Worth a look

Shows a sweet-spot price point ($27.01 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$27.01

avg listing price — sweet spot $15–$100

Competition

Great21%

top-5 click share — an open shelf

Brand share

Great46%

top-5 brand share — no brand owns this niche

Price range

Great$5.72–$58.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Market size

Good$468K

$468K/yr · 2.4M searches

Review moat

Okay1,723.27

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, macrame wall hanging is a $468K/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Apr–Jun–Jul. Verdict: Worth a look — 56/100.

Data updated Aug 3, 2026 · scored weekly · How we score niches

macrame wall hanging market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $405K–$540K; units × avg price
Conversion rate: 0.7%
Avg BSR: #396
Page quality: 0%
Prime: 98%
Sponsored: 95%
Out of stock: 0.6%
Avg brand age: 29 months
Avg seller age: 168 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

76 falling

Sellers

Top-5 brand share

46%

Top 20: 76%

Top-5 click share

21%

Top 20: 54%

Open market

49%

Mkono11%
Flber11%
IOWER10%
Achart9%
guzhiou5%
KHOYIME5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.

Peak months: Apr, Jun, Jul · busiest ÷ quietest = 2.2×

Open Trend

Top macrame wall hanging search terms

macrame wall hanging1.0M/yr -3.9%0.4% conv.
macrame341K/yr -3.8%0.3% conv.
hippie decor207K/yr -3.8%0.2% conv.
macrame wall decor175K/yr -17.9%0.3% conv.
earthy room decor60K/yr +128.1%0.1% conv.
boho kitchen82K/yr -14.0%0.0% conv.
macrame wall art57K/yr -1.3%0.4% conv.
boho macrame wall hanging45K/yr -3.1%0.5% conv.
boho desk decor47K/yr +10.9%0.0% conv.
boho office44K/yr +1.7%0.1% conv.

All search terms

Top macrame wall hanging products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mkono 2 Pcs Macrame Wall Hanging Boho Woven Chic Tapestry Decor Ivory

Mkono$20.354.7★6,577 rev

KHOYIME Large Macrame Wall Hanging Boho Woven Tapestry Chic Home Decor Modern Bohemian Handmade Leaf Feather Wall Art Decorations for Apartment Dorm Living Room Bedroom Nursery Backdrop 39W X 29.5L

KHOYIME$35.114.4★1,076 rev

Achart Macrame Wall Hanging Large- Boho Wall Decor- large wall art- Wall Decor Living Room- Macrame Tapestry Boho Decor for Bedroom (Wooden Bead)

Achart$35.594.8★789 rev

Macrame Wall Hanging Dip-Dye Boho Home Decor Fiber Wall Art Craftsmanship Bedroom Livingroom 57 W x 39 L

Flber$42.794.6★1,322 rev

IOWER Macrame Wall Hanging Wedding Hanger Macrame Wall Decor Dorm Craftsmanship Handmade Tassel Knotting Boho Fiber Art Home Room Decor 47 W x 25 L

IOWER$29.694.4★912 rev

Newest

by launch date

Macrame Wall Hanging Boho Home Decor Handmade Cotton Fiber Art with Neutral Ivory Tassels Modern Bohemian Wall Decor for Living Room Bedroom Apartment 27 W x 22 L

Jakalin$32.9434 rev

7mo ago

AKSWSHO Large Dip-Dye Macrame Wall Hanging Tapestry 59x38 Boho Decor

AKSWSHO$58.6932 rev

7mo ago

guzhiou Macrame Wall Hanging Boho Geometric Woven Tapestry Cotton Handmade Bohemian Art Decor with Wood Bead Wall Decor for Bedroom Living Room Apartment Nursery 31.5 L x 17 W (Wood bead-B)

guzhiou$19.8142 rev

10mo ago

Mindsoft Green Macrame Wall Hanging Dip Dyed Yarn Wall Art Modern Boho Decor Handmade Cotton Rope Tapestry for Bedroom Living Room Nursery 31.5 x 23.6 Inch

Mindsoft$36.0157 rev

10mo ago

Macrame Wall Hanging Dip-Dye Boho Home Decor Fiber Wall Art Craftsmanship Bedroom Livingroom 57 W x 39 L

Flber$42.791,322 rev

1y ago

What buyers say about macrame wall hanging

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Amazing quality”

Design-Overall11%

“Beautiful Design”

Advertised Vs Actual Product8%

“As described”

Value For Money7%

“Good value for the money”

Color7%

“Colors are as described”

Size-Overall6%

“I love the length”

Assembly/Installation5%

“Very easy to assemble”

Ease Of Use4%

“Ease of use”

Gifting Purpose2%

“Cute gift”

Smell2%

“also doesnt stink”

What buyers complain about

Size-Overall17%

“Very small plant”

Smell9%

“Bad smell”

Quality-Overall8%

“Cheap Quality”

Advertised Vs Actual Product7%

“False advertising”

Durability3%

“Easy to break”

Wood Quality3%

“Cheap wood”

Color3%

“Its so much not the same color that I initially thought I received the incorrect set”

Value For Money3%

“too expensive”

Strength3%

“Flimsy”

Material Quality2%

“cheap materials”

Top return reasons

Size-Overall36%

Advertised Vs Actual Product12%

Color10%

Quality-Overall7%

Material Quality4%

Defective Material/Parts4%

Functionality-Overall3%