Is macrame shelf profitable to sell on Amazon United States?

The niche generates $76K/yr across 121 tracked products. 14 of 42 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (49/100).

How competitive is the macrame shelf niche?

81 brands and 94 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 28% of demand.

What do buyers complain about in macrame shelf?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Wood Quality. The return rate is 4.9%.

When does demand for macrame shelf peak?

Demand peaks in Jan–Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the macrame shelf niche?

Listings span $9.99–$167.20; the average listing price is $38.36 (sweet spot $15–$100). The average incumbent carries 669 reviews — the moat a new listing must climb.

macrame shelf

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Brand share

Incredible28%

top-5 brand share — no brand owns this niche

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Incredible$38.36

avg listing price — sweet spot $15–$100

Review moat

Good668.84

avg incumbent reviews — the moat a new listing must climb

Price range

Good$9.99–$167.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Growth

Bad-2.7%

90-day search growth — must beat 0% to launch

Market size

Bad$76K

$76K/yr · 255K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, macrame shelf is a $76K/yr Amazon United States market (255K searches/yr). The top 5 brands hold 28% of demand. Demand peaks in Jan–Aug. Verdict: Skip it — 49/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

macrame shelf market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $77K–$96K; units × avg price
Conversion rate: 0.8%
Avg BSR: #1,937
Page quality: 0%
Prime: 97%
Sponsored: 89%
Out of stock: 11.4%
Avg brand age: 25 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

81 falling

Sellers

Top-5 brand share

28%

Top 20: 62%

Top-5 click share

19%

Top 20: 44%

Open market

69%

Mkono11%
Kate and Laurel5%
Artilady4%
Maghat4%
INOVA TYMES4%
Fixwal3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.

Peak months: Jan, Aug · busiest ÷ quietest = 1.7×

Open Trend

Top macrame shelf search terms

arched wall shelf50K/yr -6.4%0.1% conv.
boho floating shelves23K/yr +12.8%0.4% conv.
macrame shelf27K/yr -15.2%1.2% conv.
arch wall shelf22K/yr -8.3%0.2% conv.
macrame hanging shelf15K/yr +30.4%1.1% conv.
boho shelves for wall16K/yr -14.9%0.4% conv.
coastal shelves10K/yr +45.7%0.2% conv.
macrame shelf wall hanging10K/yr -10.3%1.9% conv.
boho hanging shelves10K/yr -12.1%1.1% conv.
macrame wall shelf8K/yr +5.3%1.1% conv.

All search terms

Top macrame shelf products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mkono Macrame Hanging Shelves Boho Wall Decor Set of 2 Rustic Wood Floating Storage Shelf for Bedroom Bathroom Living Room Nursery Dorm Room Display Shelving for Hanging Plants Photos

Mkono$19.554.7★2,197 rev

Macrame Wall Hanging Plant Decor Shelf Indoor Outdoor Floating Wood shelve Decorative Hand Made Rope Boho Shelving for Plants

Maghat$14.774.7★713 rev

INOVA TYMES Macrame Wall Hanging Shelf - Boho Shelves Bedroom Decor | Macrame Wall Decor for Kitchen Plant Hanger Shelves Woven Rope Floating Shelves & Home Storage Organizer - 2 Tier

INOVA TYMES$29.454.5★283 rev

Sunkaioo Macrame Wall Hanging Shelf Set of 2 Boho Wooden Display Floating Shelves for Wall Decor with Handmade Woven Rope Farmhouse Rustic Plant Shelf for Bedroom Dorm Nursery Living Room Bathroom

Sunkaioo$18.004.8★312 rev

LIYAOLI Boho Plant Wall Shelf Set of 2-15 x 8.6 Inch Arched Wooden Hanging Shelves for Living Room & Bedroom - Mid-Century Modern Bohemian Wall Decor (Natural Wood Finish)

LIYAOLI$20.264.6★149 rev

Newest

by launch date

Barydat 2 Pack Macrame Wall Hanging Shelf 2 Tier Handmade Boho Hanging Wall Shelf Floating Woven Rope Decorative Storage Racks Holder Organizer for Home Bedroom Bathroom Plants Beige (Retro)

Barydat$31.44114 rev

8mo ago

Briwooody Wood Wall Coat Rack/Boho Wall Shelf Mid-Century Modern Wooden Coat Vintage Mount Altar Decor for Bathroom Bedroom Office Nursery Decor Entryway Organize (22 x 5.5 x 4.5 Inch Charcoal 1 Pcs)

Briwooody$34.608 rev

9mo ago

Artilady Boho Shelf Wall Decor Solid Wood Floating Shelves Srorage Display

Artilady$19.0517 rev

10mo ago

Hongsane Floating Shelves for Wall Boho Home Wall Decor Rattan Plant Shelf Set of 2 Mid Century Small Decorative Shelf Natural Wood Shelves for Living Room Bedroom House Office (Walnut)

Hongsane$29.03117 rev

1y ago

Bamworld Boho Wall Decor Brown Plant Wall Shelf Mid Century Modern Decor Hanging Plant Shelf 2-Tier Wooden Floating Shelves for Home Bathroom Bedroom Living Room Office Holding Planter Decoration

Bamworld$21.73166 rev

1y ago

What buyers say about macrame shelf

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation22%

“Easy assemble”

Quality-Overall14%

“Quality and Appearance Both Solid”

Strength9%

“Sturdy shelf”

Design-Overall9%

“The design is stylish”

Value For Money7%

“Cant beat the price”

Advertised Vs Actual Product5%

“Exactly what I expected”

Size-Overall4%

“True to Size”

Wood Quality4%

“Very good quality wood”

Ease Of Use3%

“super easy”

Storage Capacity3%

“So pretty and spacious storage”

What buyers complain about

Size-Overall13%

“So small”

Quality-Overall12%

“I expected better quality control”

Wood Quality10%

“Cheap wood”

Strength7%

“Not sturdy”

Assembly/Installation6%

“Terrible to assemble”

Mounting3%

“Yhat is wsy too many holes for such a tiny bracket”

Color2%

“Color is off”

Advertised Vs Actual Product2%

“Misleading pictures”

Alignment2%

“The screw holes did not align”

Durability2%

“spontaneously broke apart”

Top return reasons

Size-Overall36%

Color20%

Quality-Overall6%

Wood Quality6%

Advertised Vs Actual Product5%

Material Quality5%

Defective Material/Parts3%

Mounting2%

Functionality-Overall2%

Assembly/Installation2%

Common questions

Is macrame shelf profitable to sell on Amazon United States?: The niche generates $76K/yr across 121 tracked products. 14 of 42 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (49/100).
How competitive is the macrame shelf niche?: 81 brands and 94 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 28% of demand.
What do buyers complain about in macrame shelf?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Wood Quality. The return rate is 4.9%.
When does demand for macrame shelf peak?: Demand peaks in Jan–Aug; the busiest month runs 1.7× the quietest.
What does it cost to enter the macrame shelf niche?: Listings span $9.99–$167.20; the average listing price is $38.36 (sweet spot $15–$100). The average incumbent carries 669 reviews — the moat a new listing must climb.