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Macrame

Fail

Buyers convert on only 0.8% of searches, so Macrame is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$55K/yr217K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
8%top-5 click share · 109 brands · 142 sellers

Flapen Score

Macrame against its category

The dotted line is the Home & Kitchen average. Past it, Macrame is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Macrame market on Amazon at a glance

Shoppers on Amazon United States searched for Macrame 217K times last year and spent an estimated $55K. The top 5 brands take 42% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
0.8%
Market size, estimated
$55Ka year
Peak month
September2.5× the quietest month
Top search term
black macrame wall hanging31K searches a year

02 · Price

A sale here is worth $31.47.

Listings sell for $31.47 on average, from $5.72 to $127.83. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $31.47 that is $0 to $3K a year per listing.

Average price
$31.47inside the $15 to $100 sweet spot
Price range
$5.72–$127.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #908 within Tapestries. It carries 644 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
97%
Out of stock, average day
10.6%
Average rank
#908in Tapestries
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
644per listing
Listings tracked
287

04 · Newcomers

9 of last year's 85 launches cleared the first-year sales bar.

85 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
85
Successful launches
9Amazon's first-year sales bar
Average brand age
30 months

Products

Top Macrame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

Brands

109 falling

Sellers

142

Top-5 brand share

42%

Top 20: 71%

Top-5 click share

8%

Top 20: 24%

Open market

59%

  • Brand 114%
  • Brand 213%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 62%

Demand

Macrame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Macrame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black macrame wall hanging31K/yr
  • small macrame wall hanging20K/yr
  • blue macrame wall hanging18K/yr
  • green macrame wall hanging17K/yr
  • extra large macrame wall hanging15K/yr
  • pink macrame wall hanging14K/yr
  • long macrame wall hanging11K/yr
  • macrame wall hanging kit11K/yr
  • colorful macrame wall hanging9K/yr
  • yarn wall art10K/yr

Reviews and returns

What reviews say buyers love and hate about Macrame

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
4.2%of orders come back
“Very small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Macrame questions

Answered from the same tracked data.