Is macrame profitable to sell on Amazon United States?

The niche generates $55K/yr across 287 tracked products. 9 of 85 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (49/100).

How competitive is the macrame niche?

109 brands and 142 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in macrame?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 4.2%.

When does demand for macrame peak?

Demand peaks in Aug–Sep–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the macrame niche?

Listings span $5.72–$127.83; the average listing price is $31.47 (sweet spot $15–$100). The average incumbent carries 644 reviews — the moat a new listing must climb.

macrame

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Competition

Incredible8%

top-5 click share — an open shelf

Avg price

Incredible$31.47

avg listing price — sweet spot $15–$100

Brand share

Great42%

top-5 brand share — no brand owns this niche

Review moat

Good643.55

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.72–$127.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Growth

Bad-8.6%

90-day search growth — must beat 0% to launch

Market size

Bad$55K

$55K/yr · 217K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, macrame is a $55K/yr Amazon United States market (217K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 49/100.

Data updated Aug 3, 2026 · scored weekly · How we score niches

macrame market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $47K–$63K; units × avg price
Conversion rate: 0.8%
Avg BSR: #908
Page quality: 0%
Prime: 97%
Sponsored: 85%
Out of stock: 10.6%
Avg brand age: 30 months
Avg seller age: 165 days

Competition & brand share

Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.

Brands

109 falling

Sellers

142

Top-5 brand share

42%

Top 20: 71%

Top-5 click share

Top 20: 24%

Open market

59%

Flber14%
IOWER13%
Mkono5%
Achart4%
Jakalin3%
Youngeast2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top macrame search terms

black macrame wall hanging31K/yr -28.0%0.7% conv.
small macrame wall hanging20K/yr +0.9%0.9% conv.
blue macrame wall hanging18K/yr -4.2%0.7% conv.
green macrame wall hanging17K/yr -4.4%0.6% conv.
extra large macrame wall hanging15K/yr -11.8%0.5% conv.
pink macrame wall hanging14K/yr -8.0%0.6% conv.
long macrame wall hanging11K/yr -5.7%0.5% conv.
macrame wall hanging kit11K/yr -8.4%1.1% conv.
colorful macrame wall hanging9K/yr +13.4%0.2% conv.
yarn wall art10K/yr -17.9%0.3% conv.

All search terms

Top macrame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mindsoft Green Macrame Wall Hanging Dip Dyed Yarn Wall Art Modern Boho Decor Handmade Cotton Rope Tapestry for Bedroom Living Room Nursery 31.5 x 23.6 Inch

Mindsoft$36.014.0★57 rev

Macrame Wall Hanging Blue Large Hand-Dyed Ombre Fiber Tapestry 57W*39L

IOWER$54.504.6★302 rev

Macrame Wall Hanging Black Yarn Tapestry Home Decor Large Fiber Wall Art Living Room Bedroom Home Wall Decor 57 W x 43 L

Flber$44.034.8★2,471 rev

Macrame Wall Hanging Dip-Dyed Large Macrame Wall Decor Yarn Tapestry 57 W x 41 L For Headboard Bedroom Living Room Boho Fiber Home Art

IOWER$45.874.4★521 rev

Achart Macrame Wall Hanging Large- Boho Wall Decor- large wall art- Wall Decor Living Room- Macrame Tapestry Boho Decor for Bedroom (Wooden Bead)

Achart$35.594.8★789 rev

Newest

by launch date

MEIVINES Macrame Wall Hanging Large Wall Art Handmade Woven Tapestry Boho Tapestry Macrame Wall Decor Art Home decoration for Living Room Bedroom Apartment Dorm Wedding Party 38 x 29 (Dark Green)

MEIVINES$36.5738 rev

4mo ago

Jakalin Macrame Wall Hanging Blue dip dye Handcrafted Decorative Art for Living Room Bedroom or Office Boho Chic Modern Wall Decor with Unique Beadwork 57 W 43 L

Jakalin$53.64203 rev

4mo ago

Macrame Wall Hanging Dip Dyed Blue Yarn Wall Art Tassel Decor 27 W*31 L

IOWER$38.51359 rev

6mo ago

Dremisland Macrame Wall Hanging Dip-Dyed Large Boho Wall Decor Yarn Tapestry Handmade Sage Green Woven Tapestry Wall Art Decorations for Bedroom Living Room Nursery Apartment 31.5x29.5

Dremisland$34.0616 rev

9mo ago

Mindsoft Green Macrame Wall Hanging Dip Dyed Yarn Wall Art Modern Boho Decor Handmade Cotton Rope Tapestry for Bedroom Living Room Nursery 31.5 x 23.6 Inch

Mindsoft$36.0157 rev

10mo ago

What buyers say about macrame

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Amazing quality”

Design-Overall11%

“Beautiful Design”

Color9%

“Colors are as described”

Advertised Vs Actual Product9%

“As described”

Value For Money8%

“Good value for the money”

Size-Overall6%

“Small and perfect size”

Assembly/Installation6%

“Very easy to assemble”

Ease Of Use4%

“super easy”

Weight Light2%

“It's lightweight”

Material Quality2%

“Material is perfect and well made”

What buyers complain about

Size-Overall14%

“Very small”

Quality-Overall9%

“Cheap quality”

Advertised Vs Actual Product9%

“False advertising”

Wood Quality4%

“Cheap wood”

Instructions/User Manual/Troubleshooting4%

“Terrible instructions”

Color4%

“Color is off”

Value For Money4%

“feels more expensive then it actually is”

Thickness3%

“And it is much thinner”

Assembly/Installation2%

“Once assembled it looked rough”

Weight Heavy2%

“Heavier than i thought”

Top return reasons

Size-Overall32%

Advertised Vs Actual Product12%

Color12%

Quality-Overall7%

Defective Material/Parts4%

Functionality-Overall3%

Design-Overall3%

Material Quality3%

Weight Heavy3%

Value For Money3%

Common questions

Is macrame profitable to sell on Amazon United States?: The niche generates $55K/yr across 287 tracked products. 9 of 85 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (49/100).
How competitive is the macrame niche?: 109 brands and 142 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in macrame?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 4.2%.
When does demand for macrame peak?: Demand peaks in Aug–Sep–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the macrame niche?: Listings span $5.72–$127.83; the average listing price is $31.47 (sweet spot $15–$100). The average incumbent carries 644 reviews — the moat a new listing must climb.