Lunch Box with Thermos

Shoppers searched for this 844K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $247K a year.

Searches, last 12 months

844K

Growth, 90 days vs prior 90

+28.7%

Conversion, latest week

1.3%

Market size, estimated

$247Ka year

Peak month

August5.4× the quietest month

Top search term

toddler lunch bag104K searches a year

Listings sell for $22.69 on average, from $6.51 to $50.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $22.69 that is $0 to $2K a year per listing.

Average price

$22.69inside the $15 to $100 sweet spot

Price range

$6.51–$50.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.9%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #113 within Kids' Room Décor. It carries 8,594 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

99%

Out of stock, average day

4.1%

Average rank

#113in Kids' Room Décor

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

8,594per listing

Listings tracked

172

21 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

8Amazon's first-year sales bar

Average brand age

34 months