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Lumie Sunrise Alarm

Fail

The top 5 products take 100% of clicks, so Lumie Sunrise Alarm is a Fail.

Flapen Score
38
38 / 100
Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 49
Market size
$9.9M/yr4.6M searches / yr
90-day growth
+1.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 8 sellers

Flapen Score

Lumie Sunrise Alarm against its category

The dotted line is the Home & Kitchen average. Past it, Lumie Sunrise Alarm is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lumie Sunrise Alarm market on Amazon at a glance

Shoppers on Amazon United States searched for Lumie Sunrise Alarm 4.6M times last year and spent an estimated $9.9M. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.9M a year.

Searches, last 12 months
4.6M
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
2.0%
Market size, estimated
$9.9Ma year
Top search term
hatch alarm clock2.7M searches a year

02 · Price

A sale here is worth $105.90.

Listings sell for $105.90 on average, from $52.45 to $156.61. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 15,000 to 20,000 of them. At $105.90 that is $1.6M to $2.1M a year per listing.

Average price
$105.90above the $15 to $100 sweet spot
Price range
$52.45–$156.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
15,000–20,000
Revenue per listing a year
$1.6M–$2.1M
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #45 within Clocks. It carries 8,819 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#45in Clocks
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
8,819per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Lumie Sunrise Alarm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 28%
  • Brand 34%

Demand

Lumie Sunrise Alarm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jan, Jun, Jul · busiest ÷ quietest = 25.2× · 8 of 12 months tracked

Search terms

Top Lumie Sunrise Alarm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hatch alarm clock2.7M/yr
  • hatch1.1M/yr
  • hatch alarm215K/yr
  • hatch restore 3198K/yr
  • hatch restore100K/yr
  • hatch clock42K/yr
  • hatch restore 243K/yr
  • hatch sleep21K/yr
  • the hatch27K/yr
  • philips sunrise alarm clock31K/yr

Reviews and returns

What reviews say buyers love and hate about Lumie Sunrise Alarm

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Sleep Quality”
19%of negative reviews mention “Value For Money”
3.7%of orders come back
“is much more expensive”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lumie Sunrise Alarm questions

Answered from the same tracked data.