Lumbar Pillow Insert
FailThe average product has 12,721 reviews to catch up to, so Lumbar Pillow Insert is a Fail.
- Flapen Score
- 47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 4947
- Market size
- $109K/yr52K searches / yr
- 90-day growth
- -6.1%search demand this quarter
- Competition
- 59%top-5 click share · 17 brands · 21 sellers
Flapen Score
Lumbar Pillow Insert against its category
The dotted line is the Home & Kitchen average. Past it, Lumbar Pillow Insert is stronger. Inside it, weaker.
Market
The Lumbar Pillow Insert market on Amazon at a glance
Shoppers on Amazon United States searched for Lumbar Pillow Insert 52K times last year and spent an estimated $109K. The top 5 brands take 77% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 13.8% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -6.1%
- Conversion, latest week
- 13.8%
- Market size, estimated
- $109Ka year
- Peak month
- September4.0× the quietest month
- Top search term
- 12x20 pillow insert set of 224K searches a year
02 · Price
A sale here is worth $15.08.
Listings sell for $15.08 on average, from $9.26 to $24.04. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $15.08 that is $4K to $8K a year per listing.
- Average price
- $15.08inside the $15 to $100 sweet spot
- Price range
- $9.26–$24.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Decorative Pillows, Inserts & Covers. It carries 12,721 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #79in Decorative Pillows, Inserts & Covers
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 12,721per listing
- Listings tracked
- 26
04 · Newcomers
5 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Lumbar Pillow Insert products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Utopia Bedding 12x20 Pillow Inserts White Throw Pillows for Couch 2 Pack
- Price
- $15.16
- Rating
- 4.6/5
- Reviews
- 217,964
- Age
- 7y ago
EDOW Throw Pillow Inserts Set of 2 Lightweight Down Alternative Polyester Pillow Couch Cushion Sham Stuffer Machine Washable. (White 12x20)
- Price
- $12.83
- Rating
- 4.5/5
- Reviews
- 10,515
- Age
- 7y ago
LANE LINEN 12x20 Pillow Insert - Pack of 2 White Decorative Pillows for Sofa Bed Fluffy Pillow Inserts for Cushion Covers Bed Couch Pillows for Living Room
- Price
- $12.88
- Rating
- 4.1/5
- Reviews
- 7,373
- Age
- 4y ago
Utopia Bedding 12x20 Throw Pillow Inserts Decorative Pillows Pack of 2
- Price
- $15.60
- Rating
- 4.7/5
- Reviews
- 12,576
- Age
- 2y ago
MIULEE 12x20 Throw Pillows Inserts 2 Pack Decorative Pillows for Couch Bed
- Price
- $14.82
- Rating
- 4.6/5
- Reviews
- 4,072
- Age
- 1y ago
Trending
estimated 90-day click momentum
Ashler 12x20 Throw Pillow Inserts Lumbar Pillows Decorative Pillows for Couch & Sofa Soft & Supportive Sham Stuffer Hypoallergenic Bed Pillow Set of 1
- Price
- $9.26
- Rating
- 4.5/5
- Reviews
- 924
- Age
- 4mo ago
Ashler 12x20 Pillow Inserts(Set of 2) Lumbar Pillow for Sofa & Bed Decorative Pillows Soft & Fluffy Cushion Sham Stuffer White Couch Pillow
- Price
- $12.65
- Rating
- 4.3/5
- Reviews
- 130
- Age
- 3mo ago
Leeden 12x20 Pillow Inserts Pack of 2 Fluffy Lumbar Throw Pillow Inserts Soft Rectangle Decorative Throw Pillows for Couch Sofa Bed and Home Decor White Pillows
- Price
- $18.91
- Rating
- 4.6/5
- Reviews
- 267
- Age
- 11mo ago
LUISOF Spring Lumbar Pillow Covers 12x20 Set of 2 Indoor Decorative Throw Pillows Inserts for Bed Sofa & Couch
- Price
- $10.25
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 9mo ago
puredown 12x20 Pillow Inserts 2 Pack Fluffy Lumbar Pillows Filled with Plump Stuffer Rectangle Decorative Pillows for Couch Sofa Bed and Home Decor
- Price
- $21.75
- Rating
- 4.7/5
- Reviews
- 775
- Age
- 1y ago
Newest
by launch dateAshler 12x20 Pillow Inserts(Set of 2) Lumbar Pillow for Sofa & Bed Decorative Pillows Soft & Fluffy Cushion Sham Stuffer White Couch Pillow
- Price
- $12.65
- Rating
- 4.3/5
- Reviews
- 130
- Age
- 3mo ago
Ashler 12x20 Throw Pillow Inserts Lumbar Pillows Decorative Pillows for Couch & Sofa Soft & Supportive Sham Stuffer Hypoallergenic Bed Pillow Set of 1
- Price
- $9.26
- Rating
- 4.5/5
- Reviews
- 924
- Age
- 4mo ago
MIULEE 2 Pack 12x20 Outdoor Rectangle Pillow Inserts for Patio Sofa Garden
- Price
- $14.68
- Rating
- 4.8/5
- Reviews
- 203
- Age
- 6mo ago
Phantoscope Hypoallergenic Throw Pillows Insert 100% Virgin Fiber Throw Pillows - Indoor Pillow Inserts Decor Stuffer for Desk Sofa and Couch Set of 2 12 x 20
- Price
- $13.89
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 8mo ago
LUISOF Spring Lumbar Pillow Covers 12x20 Set of 2 Indoor Decorative Throw Pillows Inserts for Bed Sofa & Couch
- Price
- $10.25
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
21
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 94%
Open market
19%
- Utopia Bedding25%
- MIULEE18%
- EDOW15%
- LANE LINEN12%
- Makimoo7%
- Wuuyuef4%
Demand
Lumbar Pillow Insert search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.0×
Search terms
Top Lumbar Pillow Insert search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 12x20 pillow insert set of 224K/yr
- 12 x 20 pillow inserts set of 213K/yr
- pillow inserts 12x20 set of 25K/yr
- 12x20 pillows set of 25K/yr
- lumbar pillow inserts 12x20 set of 23K/yr
- 12x20 pillow inserts set of 23K/yr
Reviews and returns
What reviews say buyers love and hate about Lumbar Pillow Insert
We read the reviews and the return reasons for every product selling here.
“They are not true to size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lumbar Pillow Insert questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data