Lumbar Pillow

Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.2M a year.

Searches, last 12 months

4.7M

Growth, 90 days vs prior 90

+4.5%

Conversion, latest week

4.5%

Market size, estimated

$5.2Ma year

Peak month

July1.1× the quietest month

Top search term

lumbar support pillow925K searches a year

Listings sell for $24.50 on average, from $9.62 to $45.92. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At $24.50 that is $196K to $245K a year per listing.

Average price

$24.50inside the $15 to $100 sweet spot

Price range

$9.62–$45.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

8,000–10,000

Revenue per listing a year

$196K–$245K

Returns

4.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #13 within Bed Pillows & Positioners. It carries 10,529 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#13in Bed Pillows & Positioners

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

10,529per listing

Listings tracked

28

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months