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Lucky One Birthday Decorations Boy

Fail

Demand is soft, at -91.8% this quarter, so Lucky One Birthday Decorations Boy is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$9K/yr57K searches / yr
90-day growth
-91.8%search demand this quarter
Competition
52%top-5 click share · 14 brands · 155 sellers

Flapen Score

Lucky One Birthday Decorations Boy against its category

The dotted line is the Home & Kitchen average. Past it, Lucky One Birthday Decorations Boy is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lucky One Birthday Decorations Boy market on Amazon at a glance

Shoppers on Amazon United States searched for Lucky One Birthday Decorations Boy 57K times last year and spent an estimated $9K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -91.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-91.8%
Conversion, latest week
1.3%
Market size, estimated
$9Ka year
Peak month
February21.1× the quietest month
Top search term
lucky one9K searches a year

02 · Price

A sale here is worth $12.85.

Listings sell for $12.85 on average, from $6.42 to $23.83. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $12.85 that is $0 to $1K a year per listing.

Average price
$12.85under the $15 to $100 sweet spot
Price range
$6.42–$23.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #8,889 within Balloons. It carries 237 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
25.4%
Average rank
#8,889in Balloons
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
237per listing
Listings tracked
17

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Lucky One Birthday Decorations Boy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 flat

Sellers

155

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

36%

  • Brand 120%
  • Brand 213%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Lucky One Birthday Decorations Boy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 21.1×

Search terms

Top Lucky One Birthday Decorations Boy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lucky one9K/yr
  • lucky one birthday decorations girl34K/yr
  • lucky one birthday9K/yr
  • lucky one birthday decorations5K/yr

Reviews and returns

What reviews say buyers love and hate about Lucky One Birthday Decorations Boy

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Brightness/Shine/Glow”
5.2%of orders come back
“has fake glitter”
A buyer, on “Brightness/Shine/Glow”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lucky One Birthday Decorations Boy questions

Answered from the same tracked data.