lucky cat
Worth a lookShows a sweet-spot price point ($24.46 avg), but soft demand (-14.9% this quarter) keeps it on the watch list.
Avg price
Incredible$24.46avg listing price — sweet spot $15–$100
Review moat
Great265.32avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$7.02–$164.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$261K$261K/yr · 630K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lucky cat is a $261K/yr Amazon United States market (630K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
lucky cat market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $245K–$306K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #2,450
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 4.8%
- Avg brand age
- 35 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
27 falling
Sellers
88
Top-5 brand share
54%
Top 20: 92%
Top-5 click share
41%
Top 20: 80%
Open market
42%
- KOXXUD18%
- Chunful14%
- VanEnjoy8%
- LEGO7%
- TXYXT6%
- kcrygogo4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.2×
Top lucky cat search terms
- lucky cat239K/yr
- maneki neko79K/yr
- lucky cat waving arm62K/yr
- waving cat39K/yr
- japanese lucky cat23K/yr
- japanese cat25K/yr
- maneki neko lucky cat17K/yr
- neko18K/yr
- chinese cat waving arm22K/yr
- chinese lucky cat16K/yr
Top lucky cat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KOXXUD Lucky Cat Waving Arm Set Vivid and Lovely Chinese Cat Solar Fortune Cat Statue Decorations for Decorating Front Desk Car Business Openings 2.95IN White 1PCS
KOXXUD$7.024.7★807 rev
VanEnjoy 6.77 Beckoning Ceramic Maneki Neko Lucky Fengshui Cat
VanEnjoy$18.764.5★1,434 rev
Chunful 6 Inch Lucky Cat Waving Arm Maneki Neko Lucky Beckoning Feng Shui Wealth Cat for Welcoming Fortune Wealth Prosperity Decoration Battery Not Included(Black Color)
Chunful$15.014.2★345 rev
LEGO Lucky Cat Building Toy for Girls & Boys - Smiling Cat W/Waving Paw Function for Kids Ages 9+ - Home Decor for Spring Festival & Chinese New Year Celebrations - Gift Idea for Birthdays - 40813
LEGO$29.984.9★456 rev
kcrygogo Pink Maneki Neko Lucky Cat Japanese Ceramic Fortune Cat Figurine for Wealth Love & Good Luck Cute Desk Ornament & Travel Gift for Her
kcrygogo$9.604.7★32 rev
Newest
by launch date
Hot Wheels Feline Lucky White HYW52 - Celebration Racers 2025 - Lucky Cat in 1:64 Scale - Collectors Vehicle
Hot Wheels$8.0350 rev
Lucky Cat Waving Arm 4 Inch Good Lucky Fortune Cat Maneki Neko Chinese Cat Statue Moving Arm Solar Power Waving Cat Decorations for Home Office Shop Desk Car Business Openings (Happiness Key)
TopFato$17.3426 rev
LEGO Lucky Cat Building Toy for Girls & Boys - Smiling Cat W/Waving Paw Function for Kids Ages 9+ - Home Decor for Spring Festival & Chinese New Year Celebrations - Gift Idea for Birthdays - 40813
LEGO$29.98456 rev
kcrygogo Pink Maneki Neko Lucky Cat Japanese Ceramic Fortune Cat Figurine for Wealth Love & Good Luck Cute Desk Ornament & Travel Gift for Her
kcrygogo$9.6032 rev
Fayelume Lucky Cat Waving Arm 8cm Golden Chinese Waving Cat Maneki Neko Lucky Cat Statue for Home Car Good Luck
Fayelume$9.8214 rev
Trending
90-day click momentum
Drop Shot Hooks Wacky Rig Neko Bass Fishing Finesse Worm Size 2/0~#4 25Pack Bulk (Size 4 Pack of 25)
LURELINK$9.954.4★
Black Obsidian Cat Bracelet and Moon Pendant Necklace Jewelry Set-Cat Lover Gifts Wealth Attraction Good Luck Bead Bracelet Mindfulness Beaded Bracelets Obsidian Pendant Necklace-Cute Gifts for Women
liagza$18.714.6★
kcrygogo Pink Maneki Neko Lucky Cat Japanese Ceramic Fortune Cat Figurine for Wealth Love & Good Luck Cute Desk Ornament & Travel Gift for Her
kcrygogo$9.604.7★
Lucky Cat Waving Arm 4 Inch Good Lucky Fortune Cat Maneki Neko Chinese Cat Statue Moving Arm Solar Power Waving Cat Decorations for Home Office Shop Desk Car Business Openings (Happiness Key)
TopFato$17.344.9★
Fayelume Lucky Cat Waving Arm 8cm Golden Chinese Waving Cat Maneki Neko Lucky Cat Statue for Home Car Good Luck
Fayelume$9.824.4★
What buyers say about lucky cat
What buyers praise and complain about, mined from review topics.What buyers love
“Very Luxe & quality bracelet”
“Cute gift”
“Fits great”
“Fun”
“Worth the money”
“Assembly was easy”
“It's beautifully made”
“As advertised”
“I love the color”
“cute collectible for the price”
What buyers complain about
“Much bigger than expected”
“didnt last very long”
“cheap”
“Super cheap plastic”
“Looks nothing like picture”
“Does not feel worth it's price at almost $10”
“Took about two hours for an adult to build at a leisurely pace”
“Wrong color”
“heavier than I thought”
“Doesn't work”
Top return reasons
Common questions
- Is lucky cat profitable to sell on Amazon United States?
- The niche generates $261K/yr across 38 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the lucky cat niche?
- 27 brands and 88 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in lucky cat?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.7%.
- When does demand for lucky cat peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the lucky cat niche?
- Listings span $7.02–$164.43; the average listing price is $24.46 (sweet spot $15–$100). The average incumbent carries 265 reviews — the moat a new listing must climb.