Lower Back Support for Sleeping
FailDemand is soft, at -12.1% this quarter, so Lower Back Support for Sleeping is a Fail.
- Flapen Score
- 47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 4947
- Market size
- $200K/yr251K searches / yr
- 90-day growth
- -12.1%search demand this quarter
- Competition
- 55%top-5 click share · 21 brands · 38 sellers
Flapen Score
Lower Back Support for Sleeping against its category
The dotted line is the Home & Kitchen average. Past it, Lower Back Support for Sleeping is stronger. Inside it, weaker.
Market
The Lower Back Support for Sleeping market on Amazon at a glance
Shoppers on Amazon United States searched for Lower Back Support for Sleeping 251K times last year and spent an estimated $200K. The top 5 brands take 69% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.
- Searches, last 12 months
- 251K
- Growth, 90 days vs prior 90
- -12.1%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $200Ka year
- Peak month
- July2.7× the quietest month
- Top search term
- back pillow for sleeping63K searches a year
02 · Price
A sale here is worth $26.27.
Listings sell for $26.27 on average, from $11.29 to $62.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $26.27 that is $7K to $13K a year per listing.
- Average price
- $26.27inside the $15 to $100 sweet spot
- Price range
- $11.29–$62.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$13K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #26 within Bed Pillows & Positioners. It carries 4,946 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 5.2%
- Average rank
- #26in Bed Pillows & Positioners
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 4,946per listing
- Listings tracked
- 29
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Lower Back Support for Sleeping products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
38
Top-5 brand share
69%
Top 20: 99%
Top-5 click share
55%
Top 20: 90%
Open market
28%
- Brand 133%
- Brand 216%
- Brand 314%
- Brand 43%
- Brand 53%
- Brand 63%
Demand
Lower Back Support for Sleeping search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.7×
Search terms
Top Lower Back Support for Sleeping search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- back pillow for sleeping63K/yr
- lower back pillow for sleeping32K/yr
- pillow for lower back pain18K/yr
- back support pillow for sleeping14K/yr
- pillow for lower back pain sleeping14K/yr
- lower back pain relief pillow12K/yr
- lower back support while sleeping19K/yr
- lower back decompression pillow7K/yr
- lower back pain pillow10K/yr
- back support for sleeping in bed9K/yr
Reviews and returns
What reviews say buyers love and hate about Lower Back Support for Sleeping
We read the reviews and the return reasons for every product selling here.
“Too narrow”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lower Back Support for Sleeping questions
Answered from the same tracked data.