Lower Back Support for Sleeping
FailDemand is soft, at -12.1% this quarter, so Lower Back Support for Sleeping is a Fail.
- Flapen Score
- 47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 4947
- Market size
- $200K/yr251K searches / yr
- 90-day growth
- -12.1%search demand this quarter
- Competition
- 55%top-5 click share · 21 brands · 38 sellers
Flapen Score
Lower Back Support for Sleeping against its category
The dotted line is the Home & Kitchen average. Past it, Lower Back Support for Sleeping is stronger. Inside it, weaker.
Market
The Lower Back Support for Sleeping market on Amazon at a glance
Shoppers on Amazon United States searched for Lower Back Support for Sleeping 251K times last year and spent an estimated $200K. The top 5 brands take 69% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.
- Searches, last 12 months
- 251K
- Growth, 90 days vs prior 90
- -12.1%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $200Ka year
- Peak month
- July2.7× the quietest month
- Top search term
- back pillow for sleeping63K searches a year
02 · Price
A sale here is worth $26.27.
Listings sell for $26.27 on average, from $11.29 to $62.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $26.27 that is $7K to $13K a year per listing.
- Average price
- $26.27inside the $15 to $100 sweet spot
- Price range
- $11.29–$62.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$13K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #26 within Bed Pillows & Positioners. It carries 4,946 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 5.2%
- Average rank
- #26in Bed Pillows & Positioners
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 4,946per listing
- Listings tracked
- 29
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Lower Back Support for Sleeping products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
vamorry Lumbar Pillow for Sleeping Lumbar Support Pillow for Bed for Back Pain Relief Memory Foam Lower Back Pillow for Bed Back Support Pillow for Side & Back Sleepers Washable Cover
- Price
- $18.29
- Rating
- 4.2/5
- Reviews
- 3,213
- Age
- 2y ago
ComfiLife Lumbar Support Pillow for Sleeping Memory Foam Pillow for Back Pain Relief - Side Back and Stomach Sleepers- Triangle Wedge Pillow - Bed Rest Pillow - Medium-Soft (White Standard)
- Price
- $43.94
- Rating
- 4.1/5
- Reviews
- 5,890
- Age
- 6y ago
Fledano Lumbar Pillow for Sleeping Lumbar Support Pillow for Bed for Back Pain Relief Memory Foam Lower Back Pillow for Bed Back Support Pillow for Side & Back Sleepers Washable Cover
- Price
- $19.75
- Rating
- 4.1/5
- Reviews
- 1,120
- Age
- 1y ago
Fledano Lumbar Support Pillow for Bed Memory Foam Lower Back Pain Relief Pillow for Sleeping Ergonomic Lumbar Pillow for Side & Back Sleepers Sciatica & Hip Pain Relief Washable Cooling Cover
- Price
- $19.63
- Rating
- 4.1/5
- Reviews
- 1,120
- Age
- 1y ago
Lumbar Support Pillow for Bed Relief Lower Back Pain with Cooling Gel: Sciatica Lower Back Pillow for Sleeping-Memory Foam Waist Pillow for Side/Back/Stomach Sleepers-Bed Rest Pillow for Car Sofa
- Price
- $25.59
- Rating
- 4.2/5
- Reviews
- 567
- Age
- 2y ago
Trending
estimated 90-day click momentum
COMFYTHERA Lumbar Support Pillow for Sleeping Memory Foam Lumbar Support Cushion for Lower Back Pain Relief Back Support Bed Pillow Waist Support (Dark Grey Large)
- Price
- $18.55
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 1y ago
COMFYTHERA Lumbar Support Pillow for Sleeping Memory Foam Lumbar Support Cushion for Lower Back Pain Relief Back Support Bed Pillow Waist Support (Dark Grey Small)
- Price
- $16.52
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 1y ago
Lumbar Support Pillow for Bed Relief Back Pain: Lower Back Pillow for Sleeping - Memory Foam Waist Pillow - Cooling Back Bolster Pillow for Side Back&Stomach Sleepers - Bed Rest Pillow for Car Sofa
- Price
- $20.99
- Rating
- 4.2/5
- Reviews
- 3,213
- Age
- 7mo ago
Fledano Lumbar Support Pillow for Bed Memory Foam Lower Back Pain Relief Pillow for Sleeping Ergonomic Lumbar Pillow for Side & Back Sleepers Sciatica & Hip Pain Relief Washable Cooling Cover
- Price
- $19.63
- Rating
- 4.1/5
- Reviews
- 1,120
- Age
- 1y ago
BlissTrends Memory Foam Knee Pillow Knee Pillow for Side Sleepers Leg Pillows for Sleeping Blood Circulation Elevation Pillow for Spine Aligning Sciatica Back Hip Knee Ankle Pain Grey
- Price
- $11.29
- Rating
- 4.4/5
- Reviews
- 2,813
- Age
- 2y ago
Newest
by launch dateLumbar Support Pillow for Bed Relief Back Pain: Lower Back Pillow for Sleeping - Memory Foam Waist Pillow - Cooling Back Bolster Pillow for Side Back&Stomach Sleepers - Bed Rest Pillow for Car Sofa
- Price
- $20.99
- Rating
- 4.2/5
- Reviews
- 3,213
- Age
- 7mo ago
ZIKEE Inflatable Lumbar Support Pillow for Bed with Customized Lower Back Pain Relief & Support Memory Foam Back Support for Side & Back Sleeping Bed Pillow for Driving Resting Breathable Cover
- Price
- $27.70
- Rating
- 4.2/5
- Reviews
- 130
- Age
- 8mo ago
Adjustable Height Lumbar Support Pillow for Sleeping Ergonomic Contour Lower Back Pillow for Bed with Breathable Washable Cover Spine Alignment & Sleep Comfort Blue
- Price
- $23.17
- Rating
- 3.9/5
- Reviews
- 88
- Age
- 11mo ago
Fledano Lumbar Support Pillow for Bed Memory Foam Lower Back Pain Relief Pillow for Sleeping Ergonomic Lumbar Pillow for Side & Back Sleepers Sciatica & Hip Pain Relief Washable Cooling Cover
- Price
- $19.63
- Rating
- 4.1/5
- Reviews
- 1,120
- Age
- 1y ago
Cozyhealth - 2.95 H*18.7 L - Soft Small Lumbar Pillow for Sleeping Memory Foam Back Lumbar Support Cushion for Lower Back Pain Relief Bed Waist Sleep Support Pillow for Side Back (White Small)
- Price
- $14.41
- Rating
- 4.4/5
- Reviews
- 322
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
38
Est. top-5 brand share
69%
Top 20: 99%
Est. top-5 click share
55%
Top 20: 90%
Open market
28%
- vamorry33%
- ComfiLife16%
- Fledano14%
- ZIKEE3%
- COMFYTHERA3%
- 5 STARS UNITED3%
Demand
Lower Back Support for Sleeping search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.7×
Search terms
Top Lower Back Support for Sleeping search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- back pillow for sleeping63K/yr
- lower back pillow for sleeping32K/yr
- pillow for lower back pain18K/yr
- back support pillow for sleeping14K/yr
- pillow for lower back pain sleeping14K/yr
- lower back pain relief pillow12K/yr
- lower back support while sleeping19K/yr
- lower back decompression pillow7K/yr
- lower back pain pillow10K/yr
- back support for sleeping in bed9K/yr
Reviews and returns
What reviews say buyers love and hate about Lower Back Support for Sleeping
We read the reviews and the return reasons for every product selling here.
“Too narrow”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Canning Lids
$1.5M/yr+93.0%
10000 Btu Window Air Conditioner
$2.2M/yr+199.1%
Green Graduation Decorations Class of 2023
$190K/yr+184.6%
4th of July Float Decorations
$77K/yr>1,000%
Fall Candles
$620K/yr+155.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lower Back Support for Sleeping questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data