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love island decorations

Worth a look

Shows demand growing +784.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 43Growth 100Conversion 45Competition 89Returns 58Price range 47Avg price 61Brand share 95Review moat 63Quality gap 27

Growth

Incredible+784.8%

90-day search growth — must beat 0% to launch

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Competition

Great26%

top-5 click share — an open shelf

Review moat

Good984.65

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$13.30

avg listing price — sweet spot $15–$100

Returns

Good2.7%

return rate — above 5% kills the launch gate

Price range

Okay$5.90–$22.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$223K

$223K/yr · 464K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, love island decorations is a $223K/yr Amazon United States market (464K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 66/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

love island decorations market data

Units sold / yr
15K–20K
avg 100–250/product
Revenue / yr
$200K–$266K
units × avg price
Conversion rate
3.6%
Avg BSR
#1,979
Page quality
0%
Prime
100%
Sponsored
78%
Out of stock
14.0%
Avg brand age
30 months
Avg seller age
146 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

37 falling

Sellers

41

Top-5 brand share

37%

Top 20: 85%

Top-5 click share

26%

Top 20: 67%

Open market

57%

  • READIGO9%
  • xo, Fetti8%
  • GINFTBRZGV8%
  • IRCOR7%
  • Wulagogo6%
  • ZATAYE6%

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — +784.8% search growth over the last 90 days.
60K40KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 77.3×

Top love island decorations search terms

  • love island decorations203K/yr
  • love island party decorations104K/yr
  • love island decor41K/yr
  • love island party23K/yr
  • love island bachelorette party decorations31K/yr
  • love island bachelorette12K/yr
  • love island birthday decorations11K/yr
  • love island birthday party decorations6K/yr
  • love island themed party6K/yr
  • love island party decor6K/yr
All search terms

Top love island decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$4K4%$9K6%$13K8%$18K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about love island decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good quality, item was as described and arrived quickly”

Color13%

“The colors were vibrant”

Value For Money11%

“Great buy for the money”

Size-Overall9%

“Perfect fit”

Fun/Entertainment Experience8%

“FUN”

Advertised Vs Actual Product7%

“As pictured”

Design-Overall4%

“Cute colorful decor”

Durability3%

“Quality and Durability”

Ease Of Use3%

“Easy to use”

Assembly/Installation2%

“So easy to put up”

What buyers complain about

Size-Overall19%

“size problem”

Quality-Overall13%

“Extremely low quality”

Durability12%

“Breaks easily”

Adhesion/Stickiness9%

“Adhesive wouldnt stick they kept falling down every 15min”

Inflation/Deflation7%

“Doesnt stay inflated”

Ease Of Use4%

“We couldn't use these”

Color3%

“The color doesn't go with any of the rest of the set”

Advertised Vs Actual Product2%

“Much smaller than advertised”

Material Quality2%

“little shreds of the material got all over everything”

Strength2%

“The flowers were a little flimsy”

Top return reasons

Size-Overall23%
Value For Money17%
Quality-Overall13%
Color8%
Advertised Vs Actual Product7%
Material Quality6%
Inflation/Deflation4%
Functionality-Overall3%
Adhesion/Stickiness3%
Defective Material/Parts3%

Common questions

Is love island decorations profitable to sell on Amazon United States?
The niche generates $223K/yr across 55 tracked products. 9 of 30 products launched in the last 360 days are still selling. 90-day search growth is +784.8%. Flapen's verdict: Worth a look (66/100).
How competitive is the love island decorations niche?
37 brands and 41 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 37% of demand.
What do buyers complain about in love island decorations?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.7%.
When does demand for love island decorations peak?
Demand peaks in Jun–Jul–Aug; the busiest month runs 77.3× the quietest.
What does it cost to enter the love island decorations niche?
Listings span $5.90–$22.98; the average listing price is $13.30 (sweet spot $15–$100). The average incumbent carries 985 reviews — the moat a new listing must climb.