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Lotion Organizer

Fail

Shoppers spend an estimated $52K a year here, so Lotion Organizer is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$52K/yr201K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
36%top-5 click share · 42 brands · 47 sellers

Flapen Score

Lotion Organizer against its category

The dotted line is the Home & Kitchen average. Past it, Lotion Organizer is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lotion Organizer market on Amazon at a glance

Shoppers on Amazon United States searched for Lotion Organizer 201K times last year and spent an estimated $52K. The top 5 brands take 42% of clicks. Demand peaks in Jan–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
1.3%
Market size, estimated
$52Ka year
Peak month
January1.6× the quietest month
Top search term
lotion organizer59K searches a year

02 · Price

A sale here is worth $19.98.

Listings sell for $19.98 on average, from $6.79 to $38.17. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $19.98 that is $0 to $2K a year per listing.

Average price
$19.98inside the $15 to $100 sweet spot
Price range
$6.79–$38.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #53 within Holders & Dispensers. It carries 1,991 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#53in Holders & Dispensers
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,991per listing
Listings tracked
53

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
33 months

Products

Top Lotion Organizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

42 falling

Sellers

47

Top-5 brand share

42%

Top 20: 84%

Top-5 click share

36%

Top 20: 76%

Open market

52%

  • Brand 110%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Lotion Organizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Lotion Organizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lotion organizer59K/yr
  • top of dresser organizer44K/yr
  • dresser top organizer for bedroom39K/yr
  • organizer for dresser top17K/yr
  • top dresser organizer12K/yr
  • top of dresser organizer for bedroom9K/yr
  • countertop vanity5K/yr
  • skincare display5K/yr
  • face wash organizer4K/yr
  • beauty storage box2K/yr

Reviews and returns

What reviews say buyers love and hate about Lotion Organizer

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Assembly/Installation”
19%of negative reviews mention “Size-Overall”
3.1%of orders come back
“Too big”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Lotion Organizer questions

Answered from the same tracked data.