Is loofah shower mat profitable to sell on Amazon United States?

The niche generates $72K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +26.2%. Flapen's verdict: Skip it (46/100).

How competitive is the loofah shower mat niche?

13 brands and 19 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in loofah shower mat?

Top complaints mined from reviews: Size-Overall, Grip, Ease Of Cleaning. The return rate is 1.9%.

When does demand for loofah shower mat peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the loofah shower mat niche?

Listings span $9.67–$26.51; the average listing price is $14.81 (sweet spot $15–$100). The average incumbent carries 8,033 reviews — the moat a new listing must climb.

loofah shower mat

Skip it

A small market ($72K/yr) — this niche doesn't clear our bar today.

Returns

Great1.9%

return rate — above 5% kills the launch gate

Avg price

Good$14.81

avg listing price — sweet spot $15–$100

Price range

Good$9.67–$26.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Growth

Good+26.2%

90-day search growth — must beat 0% to launch

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad8,033

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$72K

$72K/yr · 105K searches

According to Flapen's Amazon United States niche tracking, loofah shower mat is a $72K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 46/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

loofah shower mat market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $59K–$74K; units × avg price
Conversion rate: 4.6%
Avg BSR: #53
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 11.0%
Avg brand age: 42 months
Avg seller age: 193 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

19%

godehone26%
Hargiis25%
LuxStep13%
HITSLAM6%
BINO6%
ENKOSI5%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +26.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top loofah shower mat search terms

loofah shower mat30K/yr +37.7%2.2% conv.
loofah bath mat35K/yr +8.2%3.5% conv.
loofah bath mats for shower16K/yr +35.4%4.1% conv.
loofah shower mat non slip anti mold11K/yr +27.7%2.2% conv.
loofah bath mat for tub non slip5K/yr +31.5%5.1% conv.
loofah mats for shower5K/yr +46.4%3.5% conv.
exfoliating shower mat4K/yr +8.8%1.4% conv.

All search terms

Top loofah shower mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

godehone Shower Mats Non Slip Without Suction Cups PVC Loofah Bathroom Mats Loofah Mats for Shower and Bathroom Quick Drying 15.7 36 Inch Grey

godehone$10.464.5★10,762 rev

Hargiis Non Slip Bathtub Mat Anti Slip Shower Mat Fast Drying Bath Tub Mats Foot Scrubber Mat Anti Slip Mat for Tub Floor Bathroom Home Kitchen Hotel (Beige 24x16)

Hargiis$16.134.6★17,261 rev

LuxStep Shower Mat Bathtub Mat 24x16 inch Non-Slip Bath Mat with Drain Quick Drying PVC Loofah Bathmat for Tub Shower Bathroom (Phthalate Free Grey)

LuxStep$9.814.5★12,816 rev

BINO | Loofah Non-Slip Bath Mat for Tub - Ivory | Spa-Inspired Comfort Quick-Drying Secure Suction Cups | Exfoliating Shower Mat for a Luxurious and Safe Bathing Experience

BINO$15.244.5★4,569 rev

HITSLAM Non Slip Bathtub Mat 40 x 16 Inch Extra Long Bath Mat for Tub Soft PVC Loofah Shower Floor Mat with Drain Quick Drying Bathroom Tub Mat for Wet Area Without Suction Cup Grey

HITSLAM$16.824.4★1,765 rev

Newest

by launch date

GORILLA GRIP Exfoliating Bath and Shower Mat Textured Backing Soft Loofah-Style Foot Scrubber for Outside or Inside Bathtub Quick Dry Easy Drainage Tub Floor Mats Bathroom Essentials 24x16 Sage

GORILLA GRIP$11.64539 rev

5mo ago

GORILLA GRIP Exfoliating Bath and Shower Mat Textured Backing Soft Loofah-Style Foot Scrubber for Outside or Inside Bathtub Quick Dry Easy Drainage Tub Floor Mats Bathroom Essentials 24x16 White

GORILLA GRIP$10.56539 rev

5mo ago

BLESWIN Loofah Mats for Shower 24x16 PVC Bath Mat for Inside Shower Bath Mat for Tub Non Slip Checkered Shower Quick Dry Mats with Drain Hole Colorful Checkered

BLESWIN$13.21306 rev

6mo ago

HITSLAM Non Slip Bathtub Mat 40 x 16 Inch Extra Long Bath Mat for Tub Soft PVC Loofah Shower Floor Mat with Drain Quick Drying Bathroom Tub Mat for Wet Area Without Suction Cup Grey

HITSLAM$16.821,765 rev

2y ago

LuxStep Shower Mat Bathtub Mat 24x16 inch Non-Slip Bath Mat with Drain Quick Drying PVC Loofah Bathmat for Tub Shower Bathroom (Phthalate Free Grey)

LuxStep$9.8112,816 rev

2y ago

What buyers say about loofah shower mat

What buyers praise and complain about, mined from review topics.

What buyers love

Grip17%

“No slip”

Quality-Overall9%

“Its a good quality mat”

Soft Feel9%

“Soft mat”

Comfort-Overall8%

“SO COMFORTABLE”

Size-Overall7%

“fits tub exactly”

Advertised Vs Actual Product6%

“Exactly as shown”

Ease Of Cleaning5%

“It stays clean”

Value For Money4%

“Good Value”

Security3%

“Makes me feel secure”

Efficiency3%

“This mat works great”

What buyers complain about

Size-Overall14%

“it too short it doesnt cover the bathtub”

Grip13%

“Slippery with no grip”

Ease Of Cleaning8%

“Difficult to Clean”

Suction6%

“No suction cups”

Durability4%

“Falls apart after a few washings”

Smell3%

“Smells too strong”

Thickness3%

“Is a little thinner then I was hoping for”

Quality-Overall3%

“Ugly and cheap quality”

Water Resistance2%

“It does not hold water which I love”

Moist/Dry2%

“Super soggy”

Top return reasons

Size-Overall44%

Advertised Vs Actual Product7%

Material Quality6%

Color6%

Grip4%

Hard Feel3%

Wet Cleaning3%

Suction3%

Functionality-Overall3%

Adhesion/Stickiness3%

Common questions

Is loofah shower mat profitable to sell on Amazon United States?: The niche generates $72K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +26.2%. Flapen's verdict: Skip it (46/100).
How competitive is the loofah shower mat niche?: 13 brands and 19 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in loofah shower mat?: Top complaints mined from reviews: Size-Overall, Grip, Ease Of Cleaning. The return rate is 1.9%.
When does demand for loofah shower mat peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the loofah shower mat niche?: Listings span $9.67–$26.51; the average listing price is $14.81 (sweet spot $15–$100). The average incumbent carries 8,033 reviews — the moat a new listing must climb.