Long White Shelf
FailShoppers spend an estimated $26K a year here, so Long White Shelf is a Fail.
- Flapen Score
- 46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 4946
- Market size
- $26K/yr63K searches / yr
- 90-day growth
- +2.3%search demand this quarter
- Competition
- 25%top-5 click share · 32 brands · 44 sellers
Flapen Score
Long White Shelf against its category
The dotted line is the Home & Kitchen average. Past it, Long White Shelf is stronger. Inside it, weaker.
Market
The Long White Shelf market on Amazon at a glance
Shoppers on Amazon United States searched for Long White Shelf 63K times last year and spent an estimated $26K. The top 5 brands take 56% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- +2.3%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $26Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- long white shelf13K searches a year
02 · Price
A sale here is worth $54.53.
Listings sell for $54.53 on average, from $12.66 to $203.26. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $54.53 that is $0 to $5K a year per listing.
- Average price
- $54.53inside the $15 to $100 sweet spot
- Price range
- $12.66–$203.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 4.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #419 within Floating Shelves. It carries 1,963 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 94%
- Out of stock, average day
- 6.6%
- Average rank
- #419in Floating Shelves
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 1,963per listing
- Listings tracked
- 69
04 · Newcomers
8 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Long White Shelf products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
32 falling
Sellers
44
Top-5 brand share
56%
Top 20: 93%
Top-5 click share
25%
Top 20: 66%
Open market
39%
- Brand 114%
- Brand 213%
- Brand 311%
- Brand 410%
- Brand 58%
- Brand 65%
Demand
Long White Shelf search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8×
Search terms
Top Long White Shelf search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- long white shelf13K/yr
- long white shelf for wall8K/yr
- long white floating shelf7K/yr
- white long shelf6K/yr
- long white shelves4K/yr
- long white floating shelves4K/yr
- white long shelves3K/yr
- long white wall shelf3K/yr
- white floating shelves long2K/yr
- long white shelves for wall3K/yr
Reviews and returns
What reviews say buyers love and hate about Long White Shelf
We read the reviews and the return reasons for every product selling here.
“Bad Quality Control”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Long White Shelf questions
Answered from the same tracked data.









