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Long Handled Toilet Brush

Fail

Shoppers spend an estimated $20K a year here, so Long Handled Toilet Brush is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$20K/yr26K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
58%top-5 click share · 19 brands · 69 sellers

Flapen Score

Long Handled Toilet Brush against its category

The dotted line is the Home & Kitchen average. Past it, Long Handled Toilet Brush is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Long Handled Toilet Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Long Handled Toilet Brush 26K times last year and spent an estimated $20K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
5.5%
Market size, estimated
$20Ka year
Peak month
July5.6× the quietest month
Top search term
long handle toilet brush11K searches a year

02 · Price

A sale here is worth $14.07.

Listings sell for $14.07 on average, from $3.44 to $32.25. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $14.07 that is $0 to $1K a year per listing.

Average price
$14.07under the $15 to $100 sweet spot
Price range
$3.44–$32.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #391 within Toilet Accessories. It carries 1,961 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
5.9%
Average rank
#391in Toilet Accessories
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,961per listing
Listings tracked
22

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Long Handled Toilet Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 flat

Sellers

69

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

30%

  • Brand 117%
  • Brand 216%
  • Brand 312%
  • Brand 412%
  • Brand 57%
  • Brand 66%

Demand

Long Handled Toilet Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Jul · busiest ÷ quietest = 5.6×

Search terms

Top Long Handled Toilet Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • long handle toilet brush11K/yr
  • long toilet brush7K/yr
  • long handled toilet brush6K/yr
  • long handled toilet brush for cleaning1K/yr
  • long-handled toilet brush258/yr

Reviews and returns

What reviews say buyers love and hate about Long Handled Toilet Brush

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Cleaning”
18%of negative reviews mention “Size-Overall”
0.7%of orders come back
“They barely fit though the hole”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Long Handled Toilet Brush questions

Answered from the same tracked data.