long burning candles
Worth a lookShows a sweet-spot price point ($23.11 avg), but soft demand (-34.3% this quarter) keeps it on the watch list.
Avg price
Incredible$23.11avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$9.08–$45.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,180.49avg incumbent reviews — the moat a new listing must climb
Market size
Bad$58K$58K/yr · 86K searches
Growth
Bad-34.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, long burning candles is a $58K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
long burning candles market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $69K–$92K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 92%
- Out of stock
- 2.3%
- Avg brand age
- 50 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
161
Top-5 brand share
56%
Top 20: 95%
Top-5 click share
35%
Top 20: 76%
Open market
38%
- MOSROAD15%
- Yankee Candle12%
- Stonebriar12%
- Sterno10%
- AOOVOO8%
- flamecan6%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -34.3% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 3.7×
Top long burning candles search terms
- long burning candles54K/yr
- slow burning candles16K/yr
- long lasting candles 100 hours2K/yr
- long burn candles5K/yr
- long burning candle4K/yr
- candles long burning4K/yr
- slow burn candle2K/yr
Top long burning candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sterno 100-Hour Emergency Candles 6 Pack
Sterno$37.104.6★673 rev
MOSROAD Beeswax Pillar Candles 2x4 Inch 4 Pack Unscented Bee Wax
MOSROAD$26.364.5★864 rev
flamecan Ivory Taper Candles Set of 20 Unscented and Smokeless 10 Inch Taper Candles Long Burning Paraffin Wax with Cotton Wicks for Burning Approxinately 7-8 Hours Time
flamecan$13.164.5★2,062 rev
Yankee Candle Mid Summers Night Scented Candle 22oz Large Jar with up to 150 Hour Burn Giftable
Yankee Candle$16.364.6★1,897 rev
Vanilla Bean Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend
Dianne's Custom Candles$14.804.5★4,718 rev
Newest
by launch date
GasOne 115+ Hours Emergency Candle Set 8-Pack Liquid Candles Clean Burning Unscented Long-Burning Candles for Ambient Lighting Power Outages Camping & Blackouts
Gas One$37.22158 rev
MOSROAD Beeswax Pillar Candles 2x5 Inch 8 Pack Unscented Bee Wax
MOSROAD$45.36171 rev
Yankee Candle Mid Summers Night Scented Candle 22oz Large Jar with up to 150 Hour Burn Giftable
Yankee Candle$16.361,897 rev
Yankee Candle Pink Sands Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.291,182 rev
Yankee Candle Sage & Citrus Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.11937 rev
Trending
90-day click momentum
Scented Candles Gift Set Long Lasting 6 Pack Aromatherapy Candles for Home 42 oz 300 Hour Burn Lavender Jasmine Vanilla Sage Sandalwood Rose Eucalyptus Mint Gifts for Women
PELN$31.114.4★
MOSROAD Beeswax Pillar Candles 2x5 Inch 8 Pack Unscented Bee Wax
MOSROAD$45.364.6★
Yankee Candle Sage & Citrus Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.114.6★
6 Pack Natural Beeswax Pillar Candles 100% Pure Beeswax Candles-210 Hours Long Burning Organic Bees Wax Candles for Home Emergency Prayer Parties Unscented Dripless Smokeless Beeswax Candle Bulk 2x4in
MAKALONE$36.284.4★
AOOVOO Scented Candles for Men - 4 Pack Candles for Home Scented 36oz Soy Wax 200 Hour Burn Time Men Candle Set Sandalwood Oud/Mahogany Teakwood/Smoke Vanilla/Jasmine Candle Set A
AOOVOO$26.834.3★
What buyers say about long burning candles
What buyers praise and complain about, mined from review topics.What buyers love
“Decent smell”
“Highly recommended if you want premium quality at a great price”
“provide a nice light”
“Not expensive”
“Christmas gift”
“its lasted well over a month”
“As described”
“They are the right size for me”
“The elegant design looks great in any room”
“pretty color”
What buyers complain about
“Awful smell”
“not worth it”
“Bad quality”
“are too short”
“is nearly gone after one day”
“burned right down”
“Not strong”
“Not as expected”
“Arrived leaking and damaged”
“They do not work as they are supposed to”
Top return reasons
Common questions
- Is long burning candles profitable to sell on Amazon United States?
- The niche generates $58K/yr across 49 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -34.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the long burning candles niche?
- 27 brands and 161 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in long burning candles?
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 1.2%.
- When does demand for long burning candles peak?
- Demand peaks in Jan; the busiest month runs 3.7× the quietest.
- What does it cost to enter the long burning candles niche?
- Listings span $9.08–$45.36; the average listing price is $23.11 (sweet spot $15–$100). The average incumbent carries 4,180 reviews — the moat a new listing must climb.