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Lodge Cast Iron Set

Fail

The top 5 brands take 100% of clicks, so Lodge Cast Iron Set is a Fail.

Flapen Score
34
34 / 100
Ranks 10,237 of 11,240 Home & Kitchen niches · −15 vs the category median of 49
Market size
$211K/yr150K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
85%top-5 click share · 5 brands · 61 sellers

Flapen Score

Lodge Cast Iron Set against its category

The dotted line is the Home & Kitchen average. Past it, Lodge Cast Iron Set is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lodge Cast Iron Set market on Amazon at a glance

Shoppers on Amazon United States searched for Lodge Cast Iron Set 150K times last year and spent an estimated $211K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $211K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
7.1%
Market size, estimated
$211Ka year
Peak month
December2.4× the quietest month
Top search term
8 inch cast iron skillet26K searches a year

02 · Price

A sale here is worth $19.78.

Listings sell for $19.78 on average, from $11.83 to $35.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $19.78 that is $20K to $25K a year per listing.

Average price
$19.78inside the $15 to $100 sweet spot
Price range
$11.83–$35.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$20K–$25K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Pots & Pans. It carries 36,242 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#110in Pots & Pans
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
36,242per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Lodge Cast Iron Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 53%

Demand

Lodge Cast Iron Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Lodge Cast Iron Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 8 inch cast iron skillet26K/yr
  • cast iron egg pan22K/yr
  • lodge 8 inch cast iron skillet17K/yr
  • 8 cast iron skillet17K/yr
  • cast iron skillets 8 inch10K/yr
  • cast iron omelette pan8K/yr
  • cast iron skillet 8 inch5K/yr
  • cast iron egg skillet4K/yr
  • egg pan cast iron4K/yr
  • lodge cast iron skillet 8 inch5K/yr

Reviews and returns

What reviews say buyers love and hate about Lodge Cast Iron Set

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
4.6%of orders come back
“Wrong size delivered 3 times”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Lodge Cast Iron Set questions

Answered from the same tracked data.