Locking Chest
MaybeThe top 5 products take only 18% of clicks. But buyers convert on only 1.3% of searches, so Locking Chest is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 4951
- Market size
- $119K/yr196K searches / yr
- 90-day growth
- +0.4%search demand this quarter
- Competition
- 18%top-5 click share · 63 brands · 119 sellers
Flapen Score
Locking Chest against its category
The dotted line is the Home & Kitchen average. Past it, Locking Chest is stronger. Inside it, weaker.
Market
The Locking Chest market on Amazon at a glance
Shoppers on Amazon United States searched for Locking Chest 196K times last year and spent an estimated $119K. The top 5 brands take 43% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.
- Searches, last 12 months
- 196K
- Growth, 90 days vs prior 90
- +0.4%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $119Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- wooden treasure chest38K searches a year
02 · Price
A sale here is worth $46.52.
Listings sell for $46.52 on average, from $8.95 to $287.80. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $46.52 that is $0 to $5K a year per listing.
- Average price
- $46.52inside the $15 to $100 sweet spot
- Price range
- $8.95–$287.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #988 within Decorative Boxes. It carries 1,108 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 95%
- Out of stock, average day
- 3.4%
- Average rank
- #988in Decorative Boxes
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 1,108per listing
- Listings tracked
- 118
04 · Newcomers
8 of last year's 26 launches cleared the first-year sales bar.
26 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 26
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Locking Chest products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
63 rising
Sellers
119
Top-5 brand share
43%
Top 20: 81%
Top-5 click share
18%
Top 20: 49%
Open market
52%
- Brand 113%
- Brand 211%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Locking Chest search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Locking Chest search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wooden treasure chest38K/yr
- keepsake chest18K/yr
- locking chest17K/yr
- wooden treasure box23K/yr
- memory chest13K/yr
- small wooden chest15K/yr
- wood treasure chest13K/yr
- lock chest8K/yr
- wooden treasure chest box7K/yr
- lockable storage chest7K/yr
Reviews and returns
What reviews say buyers love and hate about Locking Chest
We read the reviews and the return reasons for every product selling here.
“This is very big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Locking Chest questions
Answered from the same tracked data.









