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Little Mermaid Blanket

Fail

Shoppers spend an estimated $36K a year here, so Little Mermaid Blanket is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$36K/yr48K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
70%top-5 click share · 9 brands · 23 sellers

Flapen Score

Little Mermaid Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Little Mermaid Blanket is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Little Mermaid Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Little Mermaid Blanket 48K times last year and spent an estimated $36K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
3.0%
Market size, estimated
$36Ka year
Peak month
December3.6× the quietest month
Top search term
little mermaid blanket22K searches a year

02 · Price

A sale here is worth $25.18.

Listings sell for $25.18 on average, from $14.28 to $89.93. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $25.18 that is $0 to $3K a year per listing.

Average price
$25.18inside the $15 to $100 sweet spot
Price range
$14.28–$89.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #521 within Kids' Bedding. It carries 1,655 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
81%
Out of stock, average day
17.5%
Average rank
#521in Kids' Bedding
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,655per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Little Mermaid Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

23

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

9%

  • Brand 130%
  • Brand 227%
  • Brand 312%
  • Brand 410%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (3 brands, 9%)

Demand

Little Mermaid Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Little Mermaid Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • little mermaid blanket22K/yr
  • ariel blanket14K/yr
  • the little mermaid blanket4K/yr
  • ariel blankets for girls4K/yr
  • little mermaid blankets for girls3K/yr

Reviews and returns

What reviews say buyers love and hate about Little Mermaid Blanket

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Soft Feel”
38%of negative reviews mention “Size-Overall”
2.4%of orders come back
“Sizing is WAY off”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Little Mermaid Blanket questions

Answered from the same tracked data.