Little Mermaid Blanket
FailShoppers spend an estimated $36K a year here, so Little Mermaid Blanket is a Fail.
- Flapen Score
- 37 / 100Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 4937
- Market size
- $36K/yr48K searches / yr
- 90-day growth
- +3.9%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 23 sellers
Flapen Score
Little Mermaid Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Little Mermaid Blanket is stronger. Inside it, weaker.
Market
The Little Mermaid Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Little Mermaid Blanket 48K times last year and spent an estimated $36K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- +3.9%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $36Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- little mermaid blanket22K searches a year
02 · Price
A sale here is worth $25.18.
Listings sell for $25.18 on average, from $14.28 to $89.93. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $25.18 that is $0 to $3K a year per listing.
- Average price
- $25.18inside the $15 to $100 sweet spot
- Price range
- $14.28–$89.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #521 within Kids' Bedding. It carries 1,655 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 81%
- Out of stock, average day
- 17.5%
- Average rank
- #521in Kids' Bedding
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 1,655per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Little Mermaid Blanket products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mermaid Tail Blanket for Kids Soft Wearable Mermaid Tail Blankets Super Plush Flannel Sleeping Snuggle Blanket Gifts for Girls 4~12 Year (Purple)
- Price
- $14.77
- Rating
- 4.8/5
- Reviews
- 317
- Age
- 1y ago

Disney The Little Mermaid Plush Travel Throw Blanket - Measures 40 x 50 Inches - Super Soft & Cozy Princess Travel Accessories Features Ariel
- Price
- $20.31
- Rating
- 4.8/5
- Reviews
- 1,483
- Age
- 2y ago

Disney Little Mermaid Ariel and Friends Soft Throw Silk Blanket 40x50
- Price
- $18.13
- Rating
- 4.7/5
- Reviews
- 113
- Age
- 3y ago

Sunny Side Up Disney The Little Mermaid Plush Throw Blanket - Measures 46 x 60 Inches - Super Soft & Cozy Fleece Kids Princess Bedding Features Ariel
- Price
- $23.33
- Rating
- 4.8/5
- Reviews
- 1,483
- Age
- 2y ago

Catalonia Kids Mermaid Tail Blanket Flannel Wearable Blanket for Girls
- Price
- $19.59
- Rating
- 4.7/5
- Reviews
- 7,308
- Age
- 5y ago
Trending
estimated 90-day click momentum
Disney The Little Mermaid Plush Throw Blanket Extra Large Classic VHS Collectors Edition Gift for Kids and Adults
- Price
- $89.93
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 2mo ago

Mermaid Tail Blanket for Kids Soft Wearable Blankets Super Plush Flannel Sleeping Snuggle Blanket Gifts for Girls 4~12 Year (Tie-Dye)
- Price
- $17.76
- Rating
- 4.8/5
- Reviews
- 317
- Age
- 8mo ago

Catalonia Kids Mermaid Tail Blanket Flannel Wearable Blanket for Girls
- Price
- $18.09
- Rating
- 4.7/5
- Reviews
- 7,308
- Age
- 5y ago

Catalonia Kids Mermaid Tail Blanket Super Soft Plush Flannel Sleeping Snuggly Blanket for Girls Rainbow Ombre Fish Scale Pattern Mermaid Gifts for Girls Birthday
- Price
- $16.20
- Rating
- 4.7/5
- Reviews
- 7,308
- Age
- 8y ago

Mermaid Tail Blanket for Kids Soft Wearable Mermaid Tail Blankets Super Plush Flannel Sleeping Snuggle Blanket Gifts for Girls 4~12 Year (Purple)
- Price
- $14.77
- Rating
- 4.8/5
- Reviews
- 317
- Age
- 1y ago
Newest
by launch date
Disney The Little Mermaid Plush Throw Blanket Extra Large Classic VHS Collectors Edition Gift for Kids and Adults
- Price
- $89.93
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 2mo ago

Mermaid Tail Blanket for Kids Soft Wearable Blankets Super Plush Flannel Sleeping Snuggle Blanket Gifts for Girls 4~12 Year (Tie-Dye)
- Price
- $17.76
- Rating
- 4.8/5
- Reviews
- 317
- Age
- 8mo ago

Rediar Mermaid Tail Blanket for Girls Soft Flannel Sleeping Snuggle Kids Wearable Blanket Toddler Teen Birthday Christmas Gift 3-4 4-6 7-8 10-12
- Price
- $14.53
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 1y ago

Mermaid Tail Blanket for Kids Soft Wearable Mermaid Tail Blankets Super Plush Flannel Sleeping Snuggle Blanket Gifts for Girls 4~12 Year (Purple)
- Price
- $14.77
- Rating
- 4.8/5
- Reviews
- 317
- Age
- 1y ago

Mermaid Tail Blanket for Kids Soft Wearable Mermaid Tail Blankets Super Plush Flannel Sleeping Snuggle Blanket Gifts for Girls 4~12 Year (Blue Colorful)
- Price
- $14.28
- Rating
- 4.8/5
- Reviews
- 317
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
23
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
9%
- Paljaca30%
- Sunny Side Up27%
- The Northwest Store12%
- Catalonia10%
- Northwest7%
- Redair6%
- Open — no brand owns it (3 brands, 9%)
Demand
Little Mermaid Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Little Mermaid Blanket search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- little mermaid blanket22K/yr
- ariel blanket14K/yr
- the little mermaid blanket4K/yr
- ariel blankets for girls4K/yr
- little mermaid blankets for girls3K/yr
Reviews and returns
What reviews say buyers love and hate about Little Mermaid Blanket
We read the reviews and the return reasons for every product selling here.
“Sizing is WAY off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Little Mermaid Blanket questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









