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Liquor

Maybe

An estimated 0.3% of orders come back. But buyers convert on only 1.1% of searches, so Liquor is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 49
Market size
$174K/yr783K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
28%top-5 click share · 76 brands · 704 sellers

Flapen Score

Liquor against its category

The dotted line is the Home & Kitchen average. Past it, Liquor is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquor market on Amazon at a glance

Shoppers on Amazon United States searched for Liquor 783K times last year and spent an estimated $174K. The top 5 brands take 29% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 783K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months
783K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
1.1%
Market size, estimated
$174Ka year
Peak month
December5.7× the quietest month
Top search term
liquor270K searches a year

02 · Price

A sale here is worth $21.23.

Listings sell for $21.23 on average, from $2.42 to $55.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $21.23 that is $2K to $5K a year per listing.

Average price
$21.23inside the $15 to $100 sweet spot
Price range
$2.42–$55.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #287 within Bar Tools & Drinkware. It carries 1,902 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
98%
Out of stock, average day
3.6%
Average rank
#287in Bar Tools & Drinkware
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,902per listing
Listings tracked
86

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Products

Top Liquor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

76 falling

Sellers

704

Top-5 brand share

29%

Top 20: 65%

Top-5 click share

28%

Top 20: 60%

Open market

67%

  • Brand 18%
  • Brand 28%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Liquor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Liquor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquor270K/yr
  • alcohol drinks105K/yr
  • alcohol accessories32K/yr
  • alcohol gifts85K/yr
  • licor22K/yr
  • bar gifts for men37K/yr
  • alcohol drink17K/yr
  • liqour13K/yr
  • alcohol gifts for men36K/yr
  • bar gifts39K/yr

Reviews and returns

What reviews say buyers love and hate about Liquor

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Taste-Overall”
0.3%of orders come back
“Awful taste”
A buyer, on “Taste-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Liquor questions

Answered from the same tracked data.