Liquid Butter
MaybeAn estimated 0.2% of orders come back. But the top 5 products take 80% of clicks, so Liquid Butter is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 4952
- Market size
- $171K/yr181K searches / yr
- 90-day growth
- +20.1%search demand this quarter
- Competition
- 80%top-5 click share · 13 brands · 96 sellers
Flapen Score
Liquid Butter against its category
The dotted line is the Home & Kitchen average. Past it, Liquid Butter is stronger. Inside it, weaker.
Market
The Liquid Butter market on Amazon at a glance
Shoppers on Amazon United States searched for Liquid Butter 181K times last year and spent an estimated $171K. The top 5 brands take 80% of clicks. Demand peaks in Jun. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.
- Searches, last 12 months
- 181K
- Growth, 90 days vs prior 90
- +20.1%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $171Ka year
- Peak month
- June1.6× the quietest month
- Top search term
- squeeze butter30K searches a year
02 · Price
A sale here is worth $22.24.
Listings sell for $22.24 on average, from $3.58 to $61.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $22.24 that is $11K to $17K a year per listing.
- Average price
- $22.24inside the $15 to $100 sweet spot
- Price range
- $3.58–$61.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $11K–$17K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #195 within Condiment Squeeze Bottles. It carries 1,117 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 79%
- Out of stock, average day
- 0.0%
- Average rank
- #195in Condiment Squeeze Bottles
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 1,117per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Liquid Butter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Parkay Margarine Squeeze Bottle - 12 Ounce - Pack of 2
- Price
- $13.13
- Rating
- 4.4/5
- Reviews
- 1,085
- Age
- 9y ago

Ventura Foods Phase Original Liquid Butter Alternative 1 Gallon Jug
- Price
- $28.32
- Rating
- 4.7/5
- Reviews
- 199
- Age
- 2y ago

Chefs Quality Alternative Liquid Butter 1 Gallon
- Price
- $28.08
- Rating
- 4.6/5
- Reviews
- 1,157
- Age
- 10y ago

Whirl Sodium Free Butter Flavor Vegetable Oil 1 Gallon
- Price
- $26.80
- Rating
- 4.5/5
- Reviews
- 247
- Age
- 7y ago

GRACE KARIN Womens Hooded Winter Parkas Anroaks Coats Army Green S
- Price
- $61.83
- Rating
- 4.3/5
- Reviews
- 5,454
- Age
- 8y ago
Trending
estimated 90-day click momentum
2pcs Slow Rising Butter Squishy 2026 New Realistic Soft Butter Stick Butter Squishy Relief Fidget Toys Slow Rebound Stress Relief Toy Gifts
- Price
- $8.36
- Rating
- 4.1/5
- Reviews
- 189
- Age
- 4mo ago

GRACE KARIN Womens Hooded Winter Parkas Anroaks Coats Army Green S
- Price
- $61.83
- Rating
- 4.3/5
- Reviews
- 5,454
- Age
- 8y ago

Slow Rebound Cute Butter Squeeze Stress Balls 2026 New Realistic Soft Butter Stick Fidget Toy Slow Rising Portable Squishy for Adults Anxiety & Stress Relief Sensory Gifts for Office Home1pcs
- Price
- $8.87
- Rating
- 4.2/5
- Reviews
- 258
- Age
- 4mo ago

Parkay Margarine Squeeze Bottle - 12 Ounce - Pack of 2
- Price
- $13.13
- Rating
- 4.4/5
- Reviews
- 1,085
- Age
- 9y ago

Lyreh 1pcs Squeeze Butter Squishy Toy PU Material Butter Stick Slow Rising Squeeze Food Fidget Toy for Office School (Light Yellow)
- Price
- $9.27
- Rating
- 4.0/5
- Reviews
- 625
- Age
- 1y ago
Newest
by launch date
2pcs Slow Rising Butter Squishy 2026 New Realistic Soft Butter Stick Butter Squishy Relief Fidget Toys Slow Rebound Stress Relief Toy Gifts
- Price
- $8.36
- Rating
- 4.1/5
- Reviews
- 189
- Age
- 4mo ago

Slow Rebound Cute Butter Squeeze Stress Balls 2026 New Realistic Soft Butter Stick Fidget Toy Slow Rising Portable Squishy for Adults Anxiety & Stress Relief Sensory Gifts for Office Home1pcs
- Price
- $8.87
- Rating
- 4.2/5
- Reviews
- 258
- Age
- 4mo ago

Sysco Butter-It Creamy Soybean Liquid Butter Alternative Oil | Kosher | 1 Gallon
- Price
- $28.47
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 1y ago

Lyreh 1pcs Squeeze Butter Squishy Toy PU Material Butter Stick Slow Rising Squeeze Food Fidget Toy for Office School (Light Yellow)
- Price
- $9.27
- Rating
- 4.0/5
- Reviews
- 625
- Age
- 1y ago

Orville Redenbachers Movie Theater Butter Flavored Topping Oil 13 fl oz.
- Price
- $3.67
- Rating
- 4.4/5
- Reviews
- 1,869
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
13 rising
Sellers
96
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
16%
- Drew's All Natural31%
- Ventura Foods20%
- ChefsQ19%
- VORAGA6%
- Whirl5%
- GRACE KARIN4%
- Open — no brand owns it (7 brands, 16%)
Demand
Liquid Butter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.6×
Search terms
Top Liquid Butter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- squeeze butter30K/yr
- liquid butter42K/yr
- whirl19K/yr
- whirl butter13K/yr
- butter squeeze10K/yr
- parkay squeeze butter10K/yr
- liquid butter for cooking9K/yr
- parkay butter13K/yr
- whirl butter flavored oil10K/yr
- parkay7K/yr
Reviews and returns
What reviews say buyers love and hate about Liquid Butter
We read the reviews and the return reasons for every product selling here.
“Smells weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Liquid Butter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









