Is lion king birthday party supplies profitable to sell on Amazon United States?

The niche generates $197K/yr across 60 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (54/100).

How competitive is the lion king birthday party supplies niche?

35 brands and 59 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in lion king birthday party supplies?

Top complaints mined from reviews: Durability, Adhesion/Stickiness, Quality-Overall. The return rate is 2.9%.

When does demand for lion king birthday party supplies peak?

Demand peaks in Jan; the busiest month runs 2.2× the quietest.

What does it cost to enter the lion king birthday party supplies niche?

Listings span $5.75–$52.99; the average listing price is $15.61 (sweet spot $15–$100). The average incumbent carries 318 reviews — the moat a new listing must climb.

lion king birthday party supplies

Worth a look

Shows a fragmented shelf (top 5 take 27% of clicks), but soft demand (-6.3% this quarter) keeps it on the watch list.

Competition

Great27%

top-5 click share — an open shelf

Review moat

Great317.8

avg incumbent reviews — the moat a new listing must climb

Price range

Great$5.75–$52.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.61

avg listing price — sweet spot $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Returns

Good2.9%

return rate — above 5% kills the launch gate

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay$197K

$197K/yr · 341K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, lion king birthday party supplies is a $197K/yr Amazon United States market (341K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

lion king birthday party supplies market data

Units sold / yr: 10K–13K; avg 0–100/product
Revenue / yr: $156K–$195K; units × avg price
Conversion rate: 3.7%
Avg BSR: #3,476
Page quality: 0%
Prime: 97%
Sponsored: 68%
Out of stock: 7.2%
Avg brand age: 34 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

Top-5 brand share

62%

Top 20: 92%

Top-5 click share

27%

Top 20: 68%

Open market

34%

Unique29%
Omto10%
Disney10%
Sacuoskdyu8%
Ezcpigei6%
VANCIKI4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.2×

Open Trend

Top lion king birthday party supplies search terms

lion king birthday party decorations130K/yr -16.1%2.2% conv.
lion king party favors28K/yr +1.1%1.8% conv.
lion king decorations30K/yr +4.8%1.2% conv.
lion king party decorations31K/yr -10.9%2.1% conv.
lion king balloons21K/yr +1.5%1.0% conv.
lion king birthday19K/yr -14.9%2.1% conv.
lion guard birthday party supplies15K/yr +1.9%1.7% conv.
lion king decor14K/yr +5.4%0.9% conv.
lion king birthday decorations13K/yr +9.7%2.2% conv.
lion king party11K/yr +1.2%1.9% conv.

All search terms

Top lion king birthday party supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Unique$29.934.8★239 rev

42pcs Lion-Kings Party Supplies Pack IncludesBannerCake TopperBlackdrop Balloons for Lion-Kings party Decoration

Omto$25.804.2★51 rev

Disney Lion King Rectangular Plastic Table Cover 54 x 84 1 Pc

Unique$7.224.8★603 rev

Lion King Hakuna Matata Jointed Banner | 5.63 Ft | 1 Pc

Unique$5.754.8★1,062 rev

Lion Birthday Party Backdrop Lion Party Decoration Cartoon Lion Themed Happy Birthday Banner Shoot Photo Backgrounds Props for Party 5x3ft

Ezcpigei$11.984.7★22 rev

Newest

by launch date

42 Pcs Cartoon animal Lion King Birthday Party Supplies 20 Plates +20 Napkins +1 Tablecloth and 1 Happy Birthday Flag for Happy Birthday Party Decorations Children

Smryego$20.161 rev

3mo ago

42Pack Lion-king Party Supplies Kit Set Include Banner Cake Topper Backdrop Balloons for Lion-king Party Decorations (YE2)

Kangzilang$22.674 rev

4mo ago

40PCS Lion-king Party Supplies Set Birthday Decorations Tableware Kit With 20 7Plates 20 Napkins for Lion-king Party Decoration

Kangzilang$14.633 rev

6mo ago

42pcs Lion Birthday Party Decorations Includes Cake Toppers Cupcake Toppers Banner Backdrop Balloons - Lion Theme Party Supplies

VANCIKI$20.106 rev

8mo ago

42Pcs Lion Birthday Party Decorations Include Cake Topper Cupcake Topper Cartoon Lion Happy Birthday Party Flag Banner and Balloons Backdrog

LANHYER$18.937 rev

8mo ago

What buyers say about lion king birthday party supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good product just as described”

Color11%

“the colors are vibrant”

Size-Overall7%

“Good size”

Value For Money6%

“Good value for price”

Advertised Vs Actual Product6%

“Exactly what we needed”

Durability6%

“They were durable”

Ease Of Use5%

“Easy to use”

Fun/Entertainment Experience4%

“Adorable and so fun”

Adhesion/Stickiness3%

“The stickiness was perfect”

Design-Overall3%

“Cute colorful decor”

What buyers complain about

Durability12%

“one was falling apart”

Adhesion/Stickiness12%

“Doesn't stick for hanging”

Quality-Overall12%

“Poor quality balloons”

Size-Overall12%

“Very tiny, was expecting them to be a little more beefy of a wand and its thin like a pencil”

Smell10%

“Chemical Smell”

Advertised Vs Actual Product5%

“Nothing looks like the picture”

Inflation/Deflation4%

“started deflating before 24 hours so dont fill too early”

Value For Money4%

“not worth the price”

Leak-Proof3%

“a moderately quick leak”

Functionality-Overall3%

“Wouldnt stay up”

Top return reasons

Size-Overall27%

Value For Money14%

Color12%

Advertised Vs Actual Product9%

Quality-Overall8%

Material Quality5%

Adhesion/Stickiness4%

Defective Material/Parts3%

Inflation/Deflation2%

Functionality-Overall2%

Common questions

Is lion king birthday party supplies profitable to sell on Amazon United States?: The niche generates $197K/yr across 60 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (54/100).
How competitive is the lion king birthday party supplies niche?: 35 brands and 59 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in lion king birthday party supplies?: Top complaints mined from reviews: Durability, Adhesion/Stickiness, Quality-Overall. The return rate is 2.9%.
When does demand for lion king birthday party supplies peak?: Demand peaks in Jan; the busiest month runs 2.2× the quietest.
What does it cost to enter the lion king birthday party supplies niche?: Listings span $5.75–$52.99; the average listing price is $15.61 (sweet spot $15–$100). The average incumbent carries 318 reviews — the moat a new listing must climb.