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Lion King Birthday Party Supplies

Maybe

The top 5 products take only 27% of clicks. But demand is soft, at -6.3% this quarter, so Lion King Birthday Party Supplies is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$197K/yr341K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
27%top-5 click share · 35 brands · 59 sellers

Flapen Score

Lion King Birthday Party Supplies against its category

The dotted line is the Home & Kitchen average. Past it, Lion King Birthday Party Supplies is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lion King Birthday Party Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Lion King Birthday Party Supplies 341K times last year and spent an estimated $197K. The top 5 brands take 62% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 341K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.

Searches, last 12 months
341K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
3.7%
Market size, estimated
$197Ka year
Peak month
January2.2× the quietest month
Top search term
lion king birthday party decorations130K searches a year

02 · Price

A sale here is worth $15.61.

Listings sell for $15.61 on average, from $5.75 to $52.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $15.61 that is $0 to $2K a year per listing.

Average price
$15.61inside the $15 to $100 sweet spot
Price range
$5.75–$52.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #3,476 within Party Packs. It carries 318 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
97%
Out of stock, average day
7.2%
Average rank
#3,476in Party Packs
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
318per listing
Listings tracked
60

04 · Newcomers

1 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Lion King Birthday Party Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

35 falling

Sellers

59

Top-5 brand share

62%

Top 20: 92%

Top-5 click share

27%

Top 20: 68%

Open market

34%

  • Brand 129%
  • Brand 210%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Demand

Lion King Birthday Party Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.2×

Search terms

Top Lion King Birthday Party Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lion king birthday party decorations130K/yr
  • lion king party favors28K/yr
  • lion king decorations30K/yr
  • lion king party decorations31K/yr
  • lion king balloons21K/yr
  • lion king birthday19K/yr
  • lion guard birthday party supplies15K/yr
  • lion king decor14K/yr
  • lion king birthday decorations13K/yr
  • lion king party11K/yr

Reviews and returns

What reviews say buyers love and hate about Lion King Birthday Party Supplies

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Durability”
2.9%of orders come back
“one was falling apart”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lion King Birthday Party Supplies questions

Answered from the same tracked data.