linnea candle
Launch itA $3.2M/yr market growing +7.0% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible$3.2M$3.2M/yr · 1.6M searches
Avg price
Incredible$30.45avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$11.96–$47.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,474.47avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, linnea candle is a $3.2M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 58/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
linnea candle market data
- Units sold / yr
- 100K–125K
- avg 2,500–3,000/product
- Revenue / yr
- $3.0M–$3.8M
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 4.6%
- Avg brand age
- 42 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
0%
- Capri Blue87%
- Salt & Stone7%
- TYLER CANDLE COMPANY5%
- Generic1%
Demand
Weekly Amazon search volume, last 13 weeks — +7.0% search growth over the last 90 days.Top linnea candle search terms
- capri blue volcano316K/yr
- volcano capri blue190K/yr
- capri blue211K/yr
- volcano candle227K/yr
- capri blue candle100K/yr
- salt and stone candle85K/yr
- diva candle54K/yr
- capri blue volcano candles39K/yr
- la jolie muse candle57K/yr
- capri blue volcano candle30K/yr
Top linnea candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Capri Blue Volcano Scented Candles - Luxury Glass Jar Candles for Home Scented with Tropical Fruit & Sugared Citrus - Soy Wax Blend - Blue Color (19 oz)
Capri Blue$34.264.7★15,313 rev
Capri Blue Volcano Scented Glass Jar Candles for Home with Tropical Fruit & Sugared Citrus Soy Wax Blend White Color (19 Oz)
Capri Blue$34.214.7★15,313 rev
Capri Blue Volcano Scented Glass Jar Candles for Home with Tropical Fruit & Sugared Citrus Soy Wax Blend Blue Color (8 Oz)
Capri Blue$24.504.7★15,313 rev
Salt & Stone Coconut & Soy Blend Scented Candle Santal & Vetiver 8.5 oz
Salt & Stone$47.474.2★279 rev
Capri Blue Volcano Multi Surface Cleaner Spray - Multi Purpose Cleaner - Cleaning Spray Safe for Countertops Granite & More - Vegan & Cruelty Free Cleaning Supplies (16 fl oz)
Capri Blue$14.854.5★1,557 rev
Newest
by launch date
Capri Blue Room Spray - Volcano Air Freshener Spray with Notes of Tropical Fruits and Sugared Citrus - Air Fresheners for Home - Fresh Room Scents (3.5 oz)
Capri Blue$28.38467 rev
Salt & Stone Coconut & Soy Blend Scented Candle Santal & Vetiver 8.5 oz
Salt & Stone$47.47279 rev
Capri Blue Scented Candles - Pattern Play Glass Jar Candles - Long Lasting Soy Wax Blend - Luxury Home Decor - Notes of Tropical Fruits & Sugared Citrus - Gifts for Women (Volcano 19 oz)
Capri Blue$38.58190 rev
Capri Blue Modern Marble Printed Travel Tin Jar Candles - Luxury Decorative Candle for Home Scented - Long Lasting Soy Wax Blend - Volcano (8.5 oz)
Capri Blue$20.8084 rev
Capri Blue Volcano Scented Candles - Luxury Glass Jar Candles for Home Scented with Tropical Fruit & Sugared Citrus - Soy Wax Blend - Lavender Colored Jar (19 oz)
Capri Blue$33.5415,313 rev
Trending
90-day click momentum
Capri Blue Volcano Scented Candles - Luxury Glass Jar Candles for Home Scented with Tropical Fruit & Sugared Citrus - Soy Wax Blend - Capri Blue Volcano - Aqua Color (8 oz)
Capri Blue$24.134.7★
Capri Blue Volcano Scented Candles - Luxury Glass Jar Candles for Home Scented with Tropical Fruit & Sugared Citrus - Soy Wax Blend - Lavender Colored Jar (19 oz)
Capri Blue$33.544.7★
Capri Blue Volcano Reed Diffuser Set Includes Reeds Fragrance Oil and Glass Bottle for Home Dcor Room Fresheners White (8 Fl Oz)
Capri Blue$40.074.4★
Capri Blue Modern Marble Printed Travel Tin Jar Candles - Luxury Decorative Candle for Home Scented - Long Lasting Soy Wax Blend - Volcano (8.5 oz)
Capri Blue$20.804.7★
Capri Blue Pura Smart Home Plug-in Diffuser Refills Includes 2 Capri Blue Pura Refills for Plug In Diffusers for Home - Long Lasting Luxury Scents - Volcano (Pack of 2)
Capri Blue$39.804.6★
What buyers say about linnea candle
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Birthday gift”
“the jar just glows”
“Amazing Quality”
“Its an effective cleaner”
“Worth it”
“It is absolutely adorable, I love the colors and pattern”
“they last for months”
“Lovely diffuser”
“The size is perfect”
What buyers complain about
“almost smelled like burnt plastic”
“quite expensive”
“leaked all over everything in my box”
“Broken wick”
“Small”
“Trash”
“but I wish it was a little bit stronger”
“makes my walls black”
“got a used one”
“No refill available”
Top return reasons
Common questions
- Is linnea candle profitable to sell on Amazon United States?
- The niche generates $3.2M/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Launch it (58/100).
- How competitive is the linnea candle niche?
- 4 brands and 41 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in linnea candle?
- Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 1.1%.
- What does it cost to enter the linnea candle niche?
- Listings span $11.96–$47.47; the average listing price is $30.45 (sweet spot $15–$100). The average incumbent carries 4,474 reviews — the moat a new listing must climb.