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Linnea Candle

Maybe

Shoppers spend an estimated $3.2M a year here. But the top 5 brands take 100% of clicks, so Linnea Candle is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 49
Market size
$3.2M/yr1.6M searches / yr
90-day growth
+7.0%search demand this quarter
Competition
49%top-5 click share · 4 brands · 41 sellers

Flapen Score

Linnea Candle against its category

The dotted line is the Home & Kitchen average. Past it, Linnea Candle is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Linnea Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Linnea Candle 1.6M times last year and spent an estimated $3.2M. All 4 brands take every click. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.2M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+7.0%
Conversion, latest week
6.7%
Market size, estimated
$3.2Ma year
Top search term
capri blue volcano316K searches a year

02 · Price

A sale here is worth $30.45.

Listings sell for $30.45 on average, from $11.96 to $47.47. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At $30.45 that is $76K to $91K a year per listing.

Average price
$30.45inside the $15 to $100 sweet spot
Price range
$11.96–$47.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
2,500–3,000
Revenue per listing a year
$76K–$91K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #124 within Candles. It carries 4,474 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#124in Candles
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
4,474per listing
Listings tracked
30

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Linnea Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

0%

  • Brand 187%
  • Brand 27%
  • Brand 35%
  • Brand 41%

Demand

Linnea Candle search demand

Weekly searches over the year. Pick a range.

40K30KSpike '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Linnea Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • capri blue volcano316K/yr
  • volcano capri blue190K/yr
  • capri blue211K/yr
  • volcano candle227K/yr
  • capri blue candle100K/yr
  • salt and stone candle85K/yr
  • diva candle54K/yr
  • capri blue volcano candles39K/yr
  • la jolie muse candle57K/yr
  • capri blue volcano candle30K/yr

Reviews and returns

What reviews say buyers love and hate about Linnea Candle

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Smell”
43%of negative reviews mention “Smell”
1.1%of orders come back
“almost smelled like burnt plastic”
A buyer, on “Smell”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Linnea Candle questions

Answered from the same tracked data.