Linen Towels
MaybeProducts sell for $24.83 on average, inside the sweet spot. But shoppers spend an estimated $42K a year here, so Linen Towels is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 4953
- Market size
- $42K/yr65K searches / yr
- 90-day growth
- -1.3%search demand this quarter
- Competition
- 26%top-5 click share · 37 brands · 51 sellers
Flapen Score
Linen Towels against its category
The dotted line is the Home & Kitchen average. Past it, Linen Towels is stronger. Inside it, weaker.
Market
The Linen Towels market on Amazon at a glance
Shoppers on Amazon United States searched for Linen Towels 65K times last year and spent an estimated $42K. The top 5 brands take 53% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- -1.3%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $42Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- linen hand towels25K searches a year
02 · Price
A sale here is worth $24.83.
Listings sell for $24.83 on average, from $5.66 to $134.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.83 that is $0 to $2K a year per listing.
- Average price
- $24.83inside the $15 to $100 sweet spot
- Price range
- $5.66–$134.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #510 within Towels. It carries 3,327 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #510in Towels
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 3,327per listing
- Listings tracked
- 76
04 · Newcomers
2 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Linen Towels products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LANE LINEN Kitchen Towel Set- 12 Pack 14x25 Dishtowels for Kitchen Absorbent 100% Cotton Dish Drying Towels Cleaning Cloth for Countertops Soft & Durable Machine Washable - Blue Stripe
- Price
- $15.68
- Rating
- 4.4/5
- Reviews
- 5,949
- Age
- 4y ago

LK PureLife 100% Pure Flax Linen Kitchen Towels-20x27 Inch-Stonewashed Flax Linen-Extra Soft Quick Dry for Tea Towels Dish Towels Hand Towels-Set of 2-Natural
- Price
- $27.94
- Rating
- 4.4/5
- Reviews
- 182
- Age
- 5y ago

LANE LINEN Cotton Kitchen Towels Set 6-Pack Absorbent Quick-Drying Dish Towels 18 x 28 Premium Hand and Tea Towels - Olive
- Price
- $15.02
- Rating
- 4.5/5
- Reviews
- 10,856
- Age
- 3y ago

Thing Stories Pure 100% Linen Bath Towel - 30x60-inch Lightweight Travel Towel - Linen Beach Towel Waffle Weave Quick Dry Hair Towel - Thin Towels for Bathroom
- Price
- $51.82
- Rating
- 4.4/5
- Reviews
- 469
- Age
- 6y ago

Shgxjjnb 2 Pack Linen Kitchen Towels 18x28 Inch 100% Pure Linen Tea Towels for Kitchen Extra Soft Quick Dry for Dish Cloths Hand Towels
- Price
- $9.95
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Natural - Blank Plain - Linen Tea Towels For Kitchen - For Crafting Embroidery Baking Sourdough Bread Proofing - 100% Cotton Flour Sack Dish Towels - 18X28 - 3 Pack - Heavy Weight High Threadcount
- Price
- $7.36
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 4mo ago

Solino Home Linen Hand Towels Set of 3-100% Pure Linen Light Natural Hand Towels for Bathroom 14 x 24 Inch - Quick Dry & Machine Washable Handcrafted from European Flax
- Price
- $52.75
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 7y ago

Shgxjjnb 2 Pack Linen Kitchen Towels 18x28 Inch 100% Pure Linen Tea Towels for Kitchen Extra Soft Quick Dry for Dish Cloths Hand Towels
- Price
- $9.95
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 5mo ago

BAY LAUREL Turkish Hand Towel Pack of 2 | Soft & Absorbent Decorative Towels for Bathroom Hand Face Hair Gym Yoga SPA Kitchen & Tea | Boho Decor (Gray Diamond 15x26 Inches (Set of 2)
- Price
- $9.89
- Rating
- 4.4/5
- Reviews
- 206
- Age
- 6mo ago

LANE LINEN Kitchen Towels 6 Pack 14x25 Dish Drying Towels 100% Cotton Tea Towel with Hanging Loop Reusable Napkin Durable After Multiple Washes Soft & Absorbent - Blue Stripe
- Price
- $9.50
- Rating
- 4.4/5
- Reviews
- 5,949
- Age
- 2y ago
Newest
by launch date
Natural - Blank Plain - Linen Tea Towels For Kitchen - For Crafting Embroidery Baking Sourdough Bread Proofing - 100% Cotton Flour Sack Dish Towels - 18X28 - 3 Pack - Heavy Weight High Threadcount
- Price
- $7.36
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 4mo ago

Shgxjjnb 2 Pack Linen Kitchen Towels 18x28 Inch 100% Pure Linen Tea Towels for Kitchen Extra Soft Quick Dry for Dish Cloths Hand Towels
- Price
- $9.95
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 5mo ago

BAY LAUREL Turkish Hand Towel Pack of 2 | Soft & Absorbent Decorative Towels for Bathroom Hand Face Hair Gym Yoga SPA Kitchen & Tea | Boho Decor (Gray Diamond 15x26 Inches (Set of 2)
- Price
- $9.89
- Rating
- 4.4/5
- Reviews
- 206
- Age
- 6mo ago

DII French Stripe Dishtowels Kitchen Collection 20 x 30 (Set of 3) Nautical Blue
- Price
- $14.26
- Rating
- 4.4/5
- Reviews
- 454
- Age
- 1y ago

INYOWAKI 100% Pure Flax Linen Kitchen Hand Towels Set of 2 - Quick Dry Extra Soft 20 x 27 Inch Tea Dish Towels - Handcrafted with Hanging Loop - (Linen)
- Price
- $21.05
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
37 rising
Sellers
51
Est. top-5 brand share
53%
Top 20: 90%
Est. top-5 click share
26%
Top 20: 61%
Open market
41%
- LANE LINEN25%
- Thing Stories10%
- CleverDelights6%
- Shgxjjnb6%
- LK PureLife5%
- HSOFTIFY5%
Demand
Linen Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Linen Towels search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- linen hand towels25K/yr
- linen towel15K/yr
- lane linen kitchen towels10K/yr
- french dish towels9K/yr
- linen hand towel7K/yr
Reviews and returns
What reviews say buyers love and hate about Linen Towels
We read the reviews and the return reasons for every product selling here.
“Thin material”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Linen Towels questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









