Linen Pillow Covers
FailBuyers convert on only 1.4% of searches, so Linen Pillow Covers is a Fail.
- Flapen Score
- 47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 4947
- Market size
- $306K/yr1.2M searches / yr
- 90-day growth
- -11.5%search demand this quarter
- Competition
- 21%top-5 click share · 50 brands · 59 sellers
Flapen Score
Linen Pillow Covers against its category
The dotted line is the Home & Kitchen average. Past it, Linen Pillow Covers is stronger. Inside it, weaker.
Market
The Linen Pillow Covers market on Amazon at a glance
Shoppers on Amazon United States searched for Linen Pillow Covers 1.2M times last year and spent an estimated $306K. The top 5 brands take 68% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $306K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -11.5%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $306Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- linen pillow covers154K searches a year
02 · Price
A sale here is worth $17.88.
Listings sell for $17.88 on average, from $6.38 to $44.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $17.88 that is $2K to $4K a year per listing.
- Average price
- $17.88inside the $15 to $100 sweet spot
- Price range
- $6.38–$44.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 5.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #193 within Decorative Pillows, Inserts & Covers. It carries 5,147 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #193in Decorative Pillows, Inserts & Covers
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 5,147per listing
- Listings tracked
- 141
04 · Newcomers
18 of last year's 30 launches cleared the first-year sales bar.
30 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 30
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Linen Pillow Covers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
50 falling
Sellers
59
Top-5 brand share
68%
Top 20: 88%
Top-5 click share
21%
Top 20: 45%
Open market
29%
- Brand 151%
- Brand 28%
- Brand 34%
- Brand 43%
- Brand 52%
- Brand 62%
Demand
Linen Pillow Covers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Linen Pillow Covers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- linen pillow covers154K/yr
- striped pillow covers139K/yr
- blue decorative pillows92K/yr
- cream pillow covers97K/yr
- taupe pillow covers95K/yr
- blue pillow covers 18x1874K/yr
- boho pillow covers 20x2073K/yr
- 24x24 pillow cover71K/yr
- pillow case covers56K/yr
- 16x16 pillow cover50K/yr
Reviews and returns
What reviews say buyers love and hate about Linen Pillow Covers
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Canning Lids
$1.5M/yr+93.0%
10000 Btu Window Air Conditioner
$2.2M/yr+199.1%
Green Graduation Decorations Class of 2023
$190K/yr+184.6%
4th of July Float Decorations
$77K/yr>1,000%
Fall Candles
$620K/yr+155.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Linen Pillow Covers questions
Answered from the same tracked data.