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Linen Duvet Cover

Fail

Buyers convert on only 0.9% of searches, so Linen Duvet Cover is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$422K/yr474K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
43%top-5 click share · 17 brands · 24 sellers

Flapen Score

Linen Duvet Cover against its category

The dotted line is the Home & Kitchen average. Past it, Linen Duvet Cover is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Linen Duvet Cover market on Amazon at a glance

Shoppers on Amazon United States searched for Linen Duvet Cover 474K times last year and spent an estimated $422K. The top 5 brands take 75% of clicks. Demand peaks in Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 474K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $422K a year.

Searches, last 12 months
474K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
0.9%
Market size, estimated
$422Ka year
Peak month
August1.8× the quietest month
Top search term
linen duvet cover king215K searches a year

02 · Price

A sale here is worth $97.66.

Listings sell for $97.66 on average, from $28.75 to $139.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $97.66 that is $0 to $10K a year per listing.

Average price
$97.66inside the $15 to $100 sweet spot
Price range
$28.75–$139.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
8.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #121 within Duvet Covers & Sets. It carries 3,597 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#121in Duvet Covers & Sets
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
3,597per listing
Listings tracked
37

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
48 months

Products

Top Linen Duvet Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

24

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

43%

Top 20: 85%

Open market

18%

  • Brand 130%
  • Brand 215%
  • Brand 313%
  • Brand 410%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (11 brands, 18%)

Demand

Linen Duvet Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Linen Duvet Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • linen duvet cover king215K/yr
  • linen king duvet cover27K/yr
  • king linen duvet cover28K/yr
  • white linen duvet cover20K/yr
  • european linen duvet cover19K/yr
  • linen duvet cover twin20K/yr
  • 100% linen duvet cover23K/yr
  • king size linen duvet cover17K/yr
  • flax linen duvet cover12K/yr
  • 100% linen duvet cover king11K/yr

Reviews and returns

What reviews say buyers love and hate about Linen Duvet Cover

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Soft Feel”
9%of negative reviews mention “Material Quality”
8.5%of orders come back
“material is thin”
A buyer, on “Material Quality”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Linen Duvet Cover questions

Answered from the same tracked data.