Linen Blanket
FailShoppers spend an estimated $37K a year here, so Linen Blanket is a Fail.
- Flapen Score
- 45 / 100Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 4945
- Market size
- $37K/yr98K searches / yr
- 90-day growth
- +7.6%search demand this quarter
- Competition
- 41%top-5 click share · 23 brands · 29 sellers
Flapen Score
Linen Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Linen Blanket is stronger. Inside it, weaker.
Market
The Linen Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Linen Blanket 98K times last year and spent an estimated $37K. The top 5 brands take 58% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- +7.6%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $37Ka year
- Peak month
- September5.8× the quietest month
- Top search term
- linen throw blanket65K searches a year
02 · Price
A sale here is worth $37.26.
Listings sell for $37.26 on average, from $9.05 to $118.01. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $37.26 that is $0 to $4K a year per listing.
- Average price
- $37.26inside the $15 to $100 sweet spot
- Price range
- $9.05–$118.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 4.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #1,763 within Throws. It carries 2,430 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 11.1%
- Average rank
- #1,763in Throws
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 2,430per listing
- Listings tracked
- 38
04 · Newcomers
3 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Linen Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
29
Top-5 brand share
58%
Top 20: 98%
Top-5 click share
41%
Top 20: 83%
Open market
35%
- Brand 115%
- Brand 214%
- Brand 312%
- Brand 410%
- Brand 58%
- Brand 67%
Demand
Linen Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 5.8×
Search terms
Top Linen Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- linen throw blanket65K/yr
- linen throw16K/yr
- linen blanket throw6K/yr
- throw blanket linen4K/yr
- organic linen blanket3K/yr
- 100 percent organic linen blanket4K/yr
Reviews and returns
What reviews say buyers love and hate about Linen Blanket
We read the reviews and the return reasons for every product selling here.
“thinner then I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Linen Blanket questions
Answered from the same tracked data.









