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Lily of the Valley

Maybe

The top 5 brands take only 35% of clicks. But buyers convert on only 1.6% of searches, so Lily of the Valley is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$97K/yr342K searches / yr
90-day growth
+1.2%search demand this quarter
Competition
31%top-5 click share · 42 brands · 499 sellers

Flapen Score

Lily of the Valley against its category

The dotted line is the Home & Kitchen average. Past it, Lily of the Valley is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lily of the Valley market on Amazon at a glance

Shoppers on Amazon United States searched for Lily of the Valley 342K times last year and spent an estimated $97K. The top 5 brands take 35% of clicks. Demand peaks in Apr–May. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
342K
Growth, 90 days vs prior 90
+1.2%
Conversion, latest week
1.6%
Market size, estimated
$97Ka year
Peak month
May3.2× the quietest month
Top search term
lily of the valley238K searches a year

02 · Price

A sale here is worth $17.88.

Listings sell for $17.88 on average, from $5.70 to $37.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $17.88 that is $2K to $4K a year per listing.

Average price
$17.88inside the $15 to $100 sweet spot
Price range
$5.70–$37.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #2,522 within Artificial Flowers. It carries 524 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
83%
Out of stock, average day
6.9%
Average rank
#2,522in Artificial Flowers
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
524per listing
Listings tracked
52

04 · Newcomers

3 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Lily of the Valley products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

42 flat

Sellers

499

Top-5 brand share

35%

Top 20: 80%

Top-5 click share

31%

Top 20: 69%

Open market

60%

  • Brand 110%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Lily of the Valley search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.2×

Search terms

Top Lily of the Valley search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lily of the valley238K/yr
  • lilly of the valley39K/yr
  • lily of the valley gifts17K/yr
  • lily of the valley decor29K/yr
  • lilly of the valley decor12K/yr
  • lilies of the valley8K/yr

Reviews and returns

What reviews say buyers love and hate about Lily of the Valley

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Smell”
21%of negative reviews mention “Smell”
1.4%of orders come back
“Terrible smell”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lily of the Valley questions

Answered from the same tracked data.