Is lily of the valley profitable to sell on Amazon United States?

The niche generates $97K/yr across 52 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Worth a look (59/100).

How competitive is the lily of the valley niche?

42 brands and 499 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 35% of demand.

What do buyers complain about in lily of the valley?

Top complaints mined from reviews: Smell, Plant Growth, Size-Overall. The return rate is 1.4%.

When does demand for lily of the valley peak?

Demand peaks in Apr–May; the busiest month runs 3.2× the quietest.

What does it cost to enter the lily of the valley niche?

Listings span $5.70–$37.87; the average listing price is $17.88 (sweet spot $15–$100). The average incumbent carries 524 reviews — the moat a new listing must climb.

lily of the valley

Worth a look

Shows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Returns

Great1.4%

return rate — above 5% kills the launch gate

Competition

Great31%

top-5 click share — an open shelf

Avg price

Great$17.88

avg listing price — sweet spot $15–$100

Review moat

Good523.77

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$5.70–$37.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+1.2%

90-day search growth — must beat 0% to launch

Market size

Bad$97K

$97K/yr · 342K searches

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, lily of the valley is a $97K/yr Amazon United States market (342K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 59/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

lily of the valley market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $107K–$143K; units × avg price
Conversion rate: 1.6%
Avg BSR: #2,522
Page quality: 0%
Prime: 83%
Sponsored: 90%
Out of stock: 6.9%
Avg brand age: 30 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

42 flat

Sellers

499

Top-5 brand share

35%

Top 20: 80%

Top-5 click share

31%

Top 20: 69%

Open market

60%

Hananona10%
Meimimix8%
Generic6%
Kuumba Made6%
Quipzora5%
OUKEYI5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 3.2×

Open Trend

Top lily of the valley search terms

lily of the valley238K/yr -0.9%1.6% conv.
lilly of the valley39K/yr -22.6%1.7% conv.
lily of the valley gifts17K/yr +197.4%2.1% conv.
lily of the valley decor29K/yr -13.1%0.9% conv.
lilly of the valley decor12K/yr -15.7%0.9% conv.
lilies of the valley8K/yr +12.6%2.3% conv.

All search terms

Top lily of the valley products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hananona 12 Pcs Artificial Lily of The Valley Faux White Bell Flowers Wind Chime Orchid Wedding Bouquet May Flower for Home Garden Wedding Party (12)

Hananona$15.784.5★540 rev

Meimimix Lily of the Valley Flower Leaf Charms Keychain Leather Chains Tassel Keyring Jewellery Purse Bag Accessories

Meimimix$8.984.5★130 rev

Green Flower Lamp for Home 5 Lily of The Valley Vintage Table Lamps

Quipzora$37.874.6★275 rev

OUKEYI 12 Branch Lily of The Valley Artificial Flowers Lily of The Valley Plastic Flower Outdoor Bridal Wedding Bouquet for Home Garden Party Wedding Decoration (White)

OUKEYI$11.574.4★159 rev

CASONA Flower Car Charm Lily of the Valley Car Rearview Mirror Hanging Accessory Rainbow Bellflower Acrylic Leaf Decor Cute Ornament Gift for Women

CASONA$10.014.7★36 rev

Newest

by launch date

6 Lily of the Valley Plants Live Lily of the Valley Flower Plant Sweet Fragrant Blooms for Garden Beds and Borders 4-7 Inch Tall Bareroot Plants

Generic$24.237 rev

3mo ago

4 Lily of the Valley Roots for Planting - Stunning White Weeping Flowers - Fresh Leucojum Roots to Grow - Fragrant Spring Blooms - Versitile Planting - Low Maintenance

CZ Grain$16.9420 rev

4mo ago

5 Lily of The Valley Roots Lily of The Valley Rhizomes Annual Lily Flower Plant Planting Outdoor Indoor

Generic$25.6911 rev

6mo ago

PUDDING CABIN Birthday Gifts for Women Lily of the Valley Scripture Christian Ring Dish

PUDDING CABIN$12.0442 rev

6mo ago

Kuumba Made Lily of the Valley Fragrance Oil Roll-On Vegan 0.15 Fl Oz

Kuumba Made$11.64162 rev

10mo ago

What buyers say about lily of the valley

What buyers praise and complain about, mined from review topics.

What buyers love

Smell27%

“smells absolutely beautiful”

Quality-Overall12%

“These plants are of great quality”

Brightness/Shine/Glow8%

“Surprisingly bright”

Plant Growth6%

“Looking forward to seeing them bloom”

Gifting Purpose5%

“It's a great gift for loved ones”

Color5%

“The colors are beautiful”

Advertised Vs Actual Product4%

“Exactly what I wanted”

Value For Money4%

“Decent price”

Design-Overall3%

“Very nice~ Sleek and pretty; love the way the sun hits it and makes it twinkle”

Size-Overall3%

“The size is great”

What buyers complain about

Smell21%

“Terrible smell”

Plant Growth17%

“Didn't grow”

Size-Overall9%

“Small small bottle”

Quality-Overall7%

“A little cheaply made”

Value For Money6%

“Not worth it”

Material Quality4%

“These are cheaply made plastic flowers with fabric leaves”

Advertised Vs Actual Product3%

“the listing title is a bit misleading”

Strength3%

“Flimsy chain”

Durability2%

“it can break”

Color2%

“Something blue”

Top return reasons

Smell20%

Material Quality19%

Size-Overall16%

Advertised Vs Actual Product13%

Quality-Overall7%

Color4%

Brightness/Shine/Glow3%

Defective Material/Parts3%

Bulb Flicker/Dimming/Color2%

Functionality-Overall1%

Common questions

Is lily of the valley profitable to sell on Amazon United States?: The niche generates $97K/yr across 52 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Worth a look (59/100).
How competitive is the lily of the valley niche?: 42 brands and 499 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 35% of demand.
What do buyers complain about in lily of the valley?: Top complaints mined from reviews: Smell, Plant Growth, Size-Overall. The return rate is 1.4%.
When does demand for lily of the valley peak?: Demand peaks in Apr–May; the busiest month runs 3.2× the quietest.
What does it cost to enter the lily of the valley niche?: Listings span $5.70–$37.87; the average listing price is $17.88 (sweet spot $15–$100). The average incumbent carries 524 reviews — the moat a new listing must climb.