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Lily

Maybe

The top 5 brands take only 36% of clicks. But demand is soft, at -11.3% this quarter, so Lily is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 49
Market size
$198K/yr562K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
34%top-5 click share · 49 brands · 652 sellers

Flapen Score

Lily against its category

The dotted line is the Home & Kitchen average. Past it, Lily is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lily market on Amazon at a glance

Shoppers on Amazon United States searched for Lily 562K times last year and spent an estimated $198K. The top 5 brands take 36% of clicks. Demand peaks in May–Jun. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 562K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $198K a year.

Searches, last 12 months
562K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
1.6%
Market size, estimated
$198Ka year
Peak month
May2.9× the quietest month
Top search term
lily147K searches a year

02 · Price

A sale here is worth $22.74.

Listings sell for $22.74 on average, from $6.72 to $60.97. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $22.74 that is $2K to $6K a year per listing.

Average price
$22.74inside the $15 to $100 sweet spot
Price range
$6.72–$60.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,661 within Artificial Flowers. It carries 591 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
92%
Out of stock, average day
3.6%
Average rank
#1,661in Artificial Flowers
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
591per listing
Listings tracked
64

04 · Newcomers

8 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
8Amazon's first-year sales bar
Average brand age
34 months

Products

Top Lily products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

49 rising

Sellers

652

Top-5 brand share

36%

Top 20: 77%

Top-5 click share

34%

Top 20: 67%

Open market

58%

  • Brand 19%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Lily search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.9×

Search terms

Top Lily search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lily147K/yr
  • lilies63K/yr
  • lilies flowers86K/yr
  • lily flower56K/yr
  • lilly76K/yr
  • lillies50K/yr
  • lily flowers24K/yr
  • lirios20K/yr
  • lilly flowers11K/yr
  • lily gifts8K/yr

Reviews and returns

What reviews say buyers love and hate about Lily

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Color”
17%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Really small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Lily questions

Answered from the same tracked data.