Is lily profitable to sell on Amazon United States?

The niche generates $198K/yr across 64 tracked products. 8 of 19 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (60/100).

How competitive is the lily niche?

49 brands and 652 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in lily?

Top complaints mined from reviews: Size-Overall, Plant Growth, Quality-Overall. The return rate is 1.1%.

When does demand for lily peak?

Demand peaks in May–Jun; the busiest month runs 2.9× the quietest.

What does it cost to enter the lily niche?

Listings span $6.72–$60.97; the average listing price is $22.74 (sweet spot $15–$100). The average incumbent carries 591 reviews — the moat a new listing must climb.

lily

Worth a look

Shows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Avg price

Great$22.74

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$6.72–$60.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great34%

top-5 click share — an open shelf

Review moat

Good591.41

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$198K

$198K/yr · 562K searches

Growth

Bad-11.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, lily is a $198K/yr Amazon United States market (562K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 60/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

lily market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $182K–$227K; units × avg price
Conversion rate: 1.6%
Avg BSR: #1,661
Page quality: 0%
Prime: 92%
Sponsored: 94%
Out of stock: 3.6%
Avg brand age: 34 months
Avg seller age: 142 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

49 rising

Sellers

652

Top-5 brand share

36%

Top 20: 77%

Top-5 click share

34%

Top 20: 67%

Open market

58%

Stargazer Barn9%
SNAIL GARDEN8%
Kimura's Cabin7%
Fresh Produce (Brands May Vary)6%
Hlenbin6%
Uven Traoqq6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.9×

Open Trend

Top lily search terms

lily147K/yr -1.9%0.5% conv.
lilies63K/yr +10.9%1.4% conv.
lilies flowers86K/yr -35.0%1.7% conv.
lily flower56K/yr -13.0%1.0% conv.
lilly76K/yr -14.2%0.1% conv.
lillies50K/yr -11.9%1.0% conv.
lily flowers24K/yr -2.9%1.3% conv.
lirios20K/yr -10.2%0.6% conv.
lilly flowers11K/yr -3.7%1.6% conv.
lily gifts8K/yr +16.6%0.4% conv.

All search terms

Top lily products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stargazer Barn 10 Stem Pink & White Lily Bouquet - Fresh Cut Flower Delivery Hand-Tied in the USA Gift for Birthday Anniversary Sympathy or Home Decor - Vase Not Included

Stargazer Barn$30.424.3★1,072 rev

Kimuras Cabin 6Pcs Tiger Lily Artificial Flowers Real Touch Fake Lilies with Stems Faux Lilies Bouquet for Wedding Floral Arrangements Easter Home Table Centerpiece Office Decor(Pink

Kimura's Cabin$16.844.7★93 rev

Designers Choice Floral Assorted Oriental Lily Bunch 3 Stem

Fresh Produce (Brands May Vary)$11.264.0★56 rev

Crochet Lily Flowers Bouquet Handmade Knitted Lily Galsang Flower Gift

Hlenbin$39.934.4★27 rev

Uven Traoqq 6PCS Artificial Lilies Set with 12 Heads Fully Bloomed Lilies and 6 Buds Short Stem Real Touch Artificial Flowers for Home Hotel Flower Arrangement Party Decor (Pink)

Uven Traoqq$21.314.7★74 rev

Newest

by launch date

32 Pack Large Artificial Lilies Flower Heads with Realistic Stamens 5.5 Faux Fake Lily Silk Flower Heads Bulk with Butterfly for DIY Crafts Cake Wedding Bridal Wreaths Table Home Party Decoration

Dlerom$19.013 rev

3mo ago

Crochet Lily Flowers Bouquet Handmade Knitted Lily Galsang Flower Gift

Hlenbin$39.9327 rev

5mo ago

Uven Traoqq 6PCS Artificial Lilies Set with 12 Heads Fully Bloomed Lilies and 6 Buds Short Stem Real Touch Artificial Flowers for Home Hotel Flower Arrangement Party Decor (Pink)

Uven Traoqq$21.3174 rev

5mo ago

RANXIZY Handmade Potted Crochet Lily Flower Artificial Lily Flowers Plants with Realistic Stamen Mini Knitted Floral Lilies for Desk Decoration& Gift 5.9 Inches Tall (Rose Red)

RANXIZY$10.484 rev

6mo ago

Suncalla 20 Pack Large Artificial Lilies Flower Heads with Realistic Stamens 5.9 Faux Fake Lily Flower Heads Bulk for DIY Crafts Cake Wedding Bridal Wreaths Table Home Party Decor (Light Pink)

Suncalla$20.3632 rev

6mo ago

What buyers say about lily

What buyers praise and complain about, mined from review topics.

What buyers love

Color17%

“The colors are vibrant”

Quality-Overall17%

“Variety is gorgeous”

Value For Money9%

“Worth it”

Gifting Purpose7%

“Birthday gift”

Plant Growth6%

“GOOD GROWTH”

Size-Overall4%

“Great size”

Smell4%

“Really great fresh scent”

Advertised Vs Actual Product4%

“Exceeded my expectations”

Durability4%

“seem durable”

Freshness3%

“Very fresh”

What buyers complain about

Size-Overall17%

“Really small”

Plant Growth17%

“Seeds didn't sprout”

Quality-Overall9%

“Bad quality”

Advertised Vs Actual Product8%

“Not as described”

Color8%

“The colors are completely off”

Smell6%

“Strong Odor”

Value For Money6%

“more expensive than they actually are”

Material Quality4%

“Material is very poor”

Functionality-Overall2%

“NONE GREW”

Durability2%

“quick to break”

Top return reasons

Size-Overall37%

Advertised Vs Actual Product15%

Color9%

Quality-Overall9%

Material Quality8%

Value For Money8%

Smell3%

Defective Material/Parts2%