Lilac Candle
MaybeAn estimated 0.6% of orders come back. But demand is soft, at -11.3% this quarter, so Lilac Candle is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 4951
- Market size
- $145K/yr104K searches / yr
- 90-day growth
- -11.3%search demand this quarter
- Competition
- 62%top-5 click share · 12 brands · 71 sellers
Flapen Score
Lilac Candle against its category
The dotted line is the Home & Kitchen average. Past it, Lilac Candle is stronger. Inside it, weaker.
Market
The Lilac Candle market on Amazon at a glance
Shoppers on Amazon United States searched for Lilac Candle 104K times last year and spent an estimated $145K. The top 5 brands take 83% of clicks. Demand peaks in Mar–Apr–May–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- -11.3%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $145Ka year
- Peak month
- May4.7× the quietest month
- Top search term
- lilac candle67K searches a year
02 · Price
A sale here is worth $16.72.
Listings sell for $16.72 on average, from $6.99 to $26.86. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $16.72 that is $8K to $13K a year per listing.
- Average price
- $16.72inside the $15 to $100 sweet spot
- Price range
- $6.99–$26.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$13K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #302 within Candles. It carries 1,682 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #302in Candles
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 1,682per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Lilac Candle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
71
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
13%
- Brand 146%
- Brand 210%
- Brand 39%
- Brand 49%
- Brand 58%
- Brand 65%
- Open — no brand owns it (6 brands, 13%)
Demand
Lilac Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Lilac Candle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lilac candle67K/yr
- lilac candles11K/yr
- lilac candles clearance4K/yr
- lilac scented candles6K/yr
- yankee candle lilac5K/yr
- fresh cut lilacs candle3K/yr
- yankee candle lilac blossom3K/yr
- yankee candles lilac2K/yr
- lilac candles highly scented3K/yr
Reviews and returns
What reviews say buyers love and hate about Lilac Candle
We read the reviews and the return reasons for every product selling here.
“Smell is very artificial”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lilac Candle questions
Answered from the same tracked data.