lilac candle
Worth a lookShows low returns (0.6%), but soft demand (-11.3% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.72avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.99–$26.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,682.41avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$145K$145K/yr · 104K searches
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lilac candle is a $145K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Mar–Apr–May–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
lilac candle market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $209K–$251K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #302
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 5.1%
- Avg brand age
- 46 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
71
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
13%
- Yankee Candle46%
- Dianne's Custom Candles10%
- Chloefu LAN9%
- 1OAK9%
- DL DREAMY DEWLA8%
- M&SENSE5%
- Open — no brand owns it (6 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -11.3% search growth over the last 90 days.Peak months: Mar, Apr, May, Dec · busiest ÷ quietest = 4.7×
Top lilac candle search terms
- lilac candle67K/yr
- lilac candles11K/yr
- lilac candles clearance4K/yr
- lilac scented candles6K/yr
- yankee candle lilac5K/yr
- fresh cut lilacs candle3K/yr
- yankee candle lilac blossom3K/yr
- yankee candles lilac2K/yr
- lilac candles highly scented3K/yr
Top lilac candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Lilac Blossoms Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.924.6★900 rev
Chloefu LAN Lilac Blossoms Scented Candle Highly Floral Fragranced Candle Natural Soy Wax Candle Gift Candles Gifts for Women 55 Hours Long Burning Home Decorative 8.1 oz
Chloefu LAN$19.704.5★93 rev
1OAK Lilac Candle - Soy Wax Scented Candles (Lilac) - Soy Candle for Home Scented - Long Burning Candles Premium - Hand-Poured (7oz.)
1OAK$12.154.3★82 rev
Lilac Blossom Scented Candles Lilac Blossom Candle Aromatherapy Candle Gifts for Women Soy Candles for Home Scented 7oz 50 Hours Burn Home Dcor
DL DREAMY DEWLA$8.953.6★125 rev
Lilac Blossom Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend
Dianne's Custom Candles$14.744.4★5,572 rev
Newest
by launch date
Hidden Label Lilac Blossom Soy Candle 12oz 2-Wick 70H Floral Aromatherapy
Hidden Label$16.0610 rev
Lilac Blossoms Natural Soy Candle Non Toxic for Home Scented Purple Aromatherapy Candle Dcor Birthday Gifts Ideas for Her Women Mom Daughters Friends 6.4 Oz
KOIMYSA$14.3931 rev
Yankee Candle Lilac Blossoms Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.92900 rev
Yankee Candle 3-Wick Candle Jar Lilac Blossoms Scented Candle 14.5 oz Plant Wax Blend Up to 40 Hours Burn Time Gift
Yankee Candle$14.55655 rev
1OAK Lilac Candle - Soy Wax Scented Candles (Lilac) - Soy Candle for Home Scented - Long Burning Candles Premium - Hand-Poured (7oz.)
1OAK$12.1582 rev
Trending
90-day click momentumHidden Label Lilac Blossom Soy Candle 12oz 2-Wick 70H Floral Aromatherapy
Hidden Label$16.064.0★
Lilac Blossom Scented Candles Lilac Blossom Candle Aromatherapy Candle Gifts for Women Soy Candles for Home Scented 7oz 50 Hours Burn Home Dcor
DL DREAMY DEWLA$8.953.6★
Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Lilac Blossoms
Yankee Candle$19.254.5★
Chloefu LAN Lilac Blossoms Scented Candle Highly Floral Fragranced Candle Natural Soy Wax Candle Gift Candles Gifts for Women 55 Hours Long Burning Home Decorative 8.1 oz
Chloefu LAN$19.704.5★
White Barn Bath & Body Works 3-Wick Scented Candle in Fresh Cut Lilacs (2021) Purple
Bath & Body Works$23.634.2★
What buyers say about lilac candle
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Overall, I am very happy with the quality, scent, and appearance of this candle”
“Perfect spring candle”
“Worth it”
“I'm just glad it didn't break”
“As advertised”
“Perfect Hazmat Gift”
“color is terrific”
“Works well”
“It burns completely away”
What buyers complain about
“Smell is very artificial”
“Not cheap even on sale”
“Small jar”
“None of them have burned correctly”
“Lacks described smell”
“Doesnt really last as long as I like”
“Irritated my nose”
“Quality and "THROW" of candle has really gone down hill”
“Used not new”
“became SUPER hot”
Top return reasons
Common questions
- Is lilac candle profitable to sell on Amazon United States?
- The niche generates $145K/yr across 17 tracked products. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the lilac candle niche?
- 12 brands and 71 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in lilac candle?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.6%.
- When does demand for lilac candle peak?
- Demand peaks in Mar–Apr–May–Dec; the busiest month runs 4.7× the quietest.
- What does it cost to enter the lilac candle niche?
- Listings span $6.99–$26.86; the average listing price is $16.72 (sweet spot $15–$100). The average incumbent carries 1,682 reviews — the moat a new listing must climb.