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Lightning Mcqueen Plates

Fail

Shoppers spend an estimated $59K a year here, so Lightning Mcqueen Plates is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$59K/yr76K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
48%top-5 click share · 19 brands · 41 sellers

Flapen Score

Lightning Mcqueen Plates against its category

The dotted line is the Home & Kitchen average. Past it, Lightning Mcqueen Plates is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lightning Mcqueen Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Lightning Mcqueen Plates 76K times last year and spent an estimated $59K. The top 5 brands take 68% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
4.8%
Market size, estimated
$59Ka year
Peak month
July1.7× the quietest month
Top search term
lightning mcqueen plates18K searches a year

02 · Price

A sale here is worth $16.14.

Listings sell for $16.14 on average, from $5.46 to $28.20. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $16.14 that is $2K to $4K a year per listing.

Average price
$16.14inside the $15 to $100 sweet spot
Price range
$5.46–$28.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #2,469 within Party Packs. It carries 643 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
12.2%
Average rank
#2,469in Party Packs
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
643per listing
Listings tracked
27

04 · Newcomers

5 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
26 months

Products

Top Lightning Mcqueen Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

41

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

26%

  • Brand 141%
  • Brand 28%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Lightning Mcqueen Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Lightning Mcqueen Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lightning mcqueen plates18K/yr
  • cars plates15K/yr
  • disney cars plates8K/yr
  • lightning mcqueen plates and napkins8K/yr
  • cars plates and napkins6K/yr
  • disney cars plates and napkins6K/yr
  • cars birthday plates6K/yr
  • lightning mcqueen birthday plates6K/yr
  • lightning mcqueen napkins4K/yr

Reviews and returns

What reviews say buyers love and hate about Lightning Mcqueen Plates

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Value For Money”
1.7%of orders come back
“Very disappointing especially for $27”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lightning Mcqueen Plates questions

Answered from the same tracked data.