Lightning Mcqueen Blanket

Shoppers searched for this 383K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $219K a year.

Searches, last 12 months

383K

Growth, 90 days vs prior 90

-7.2%

Conversion, latest week

2.4%

Market size, estimated

$219Ka year

Peak month

December3.5× the quietest month

Top search term

lightning mcqueen blanket116K searches a year

Listings sell for $23.49 on average, from $8.04 to $62.16. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $23.49 that is $6K to $12K a year per listing.

Average price

$23.49inside the $15 to $100 sweet spot

Price range

$8.04–$62.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$6K–$12K

Returns

1.7%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 19.9% of listings are out of stock. The average listing ranks #2,459 within Kids' Bedding. It carries 2,511 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

92%

Out of stock, average day

19.9%

Average rank

#2,459in Kids' Bedding

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

2,511per listing

Listings tracked

26

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months