Is lighted willow tree profitable to sell on Amazon United States?

The niche generates $67K/yr across 67 tracked products. 11 of 22 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (49/100).

How competitive is the lighted willow tree niche?

42 brands and 57 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in lighted willow tree?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 4.6%.

When does demand for lighted willow tree peak?

Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 5.4× the quietest.

What does it cost to enter the lighted willow tree niche?

Listings span $12.95–$177.21; the average listing price is $61.17 (sweet spot $15–$100). The average incumbent carries 541 reviews — the moat a new listing must climb.

lighted willow tree

Skip it

Weak search conversion (1.2%) — this niche doesn't clear our bar today.

Brand share

Great44%

top-5 brand share — no brand owns this niche

Avg price

Great$61.17

avg listing price — sweet spot $15–$100

Competition

Great33%

top-5 click share — an open shelf

Review moat

Good541.04

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$12.95–$177.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Growth

Bad-14.4%

90-day search growth — must beat 0% to launch

Market size

Bad$67K

$67K/yr · 95K searches

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, lighted willow tree is a $67K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

lighted willow tree market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $76K–$92K; units × avg price
Conversion rate: 1.2%
Avg BSR: #894
Page quality: 0%
Prime: 93%
Sponsored: 93%
Out of stock: 19.1%
Avg brand age: 29 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

42 falling

Sellers

Top-5 brand share

44%

Top 20: 87%

Top-5 click share

33%

Top 20: 66%

Open market

50%

TNELTUEB16%
LIGHTSHARE9%
FIRSTNESS7%
SGUVK7%
LITBLOOM6%
VeriNatural6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Open Trend

Top lighted willow tree search terms

fake tree with lights18K/yr -6.8%0.4% conv.
artificial tree with lights21K/yr -28.0%0.4% conv.
lighted willow tree17K/yr +20.2%0.3% conv.
fairy tree12K/yr -8.3%0.6% conv.
indoor tree with lights12K/yr -35.2%0.5% conv.
lighted tree indoor5K/yr +52.6%0.3% conv.
indoor lighted trees for living room2K/yr -16.5%1.4% conv.
led tree light4K/yr -29.6%0.3% conv.
tree with lights for living room decor2K/yr -30.7%0.6% conv.
ambient lighting tree428/yr -62.9%0.0% conv.

All search terms

Top lighted willow tree products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Olive Trees Artificial Indoor 6Ft Tall Faux Plants Large Fake Olivos Tree

TNELTUEB$84.654.4★71 rev

5FT Faux Olive Tree w Lights Planter & Wood Trunk Artificial Indoor Decor

SGUVK$45.383.7★17 rev

Lightshare 6.5FT 208 LED Cherry Blossom Tree Lighted Artificial Tree for Decoration Inside and Outside Home Patio Wedding Festival Christmas Decor

LIGHTSHARE$39.364.6★4,914 rev

6ft Artificial Olive Tree with LED Fairy Lights Tall Faux Potted Plant with Woven Basket - Natural Wooden Trunk & Lifelike Leaves & Fruits for Indoor Home Office Foyer Decor Housewarming Gift

FIRSTNESS$55.734.3★135 rev

TNELTUEB 6FT Artificial Olive Tree Indoor with Lights & Planter Realistic Faux Olive Trees with Lifelike Fruits for Living Room Decor Tall Fake Silk Plants for Modern Home Office

TNELTUEB$72.294.6★133 rev

Newest

by launch date

47 Inch Luminous Weeping Willow Tree with 180 Fairy Lights

Aufmer$25.324 rev

3mo ago

Olive Tree 6FT Tall Faux Olive Tree with Lights Moss and Planter Olive Trees Artificial Indoor with Realistic Wood Trunk and Lifelike Fruits Fake Olive Tree for Home Office Living Room Decor

NOVAROOT$49.946 rev

3mo ago

TNELTUEB 6FT Artificial Olive Tree Indoor with Lights & Planter Realistic Faux Olive Trees with Lifelike Fruits for Living Room Decor Tall Fake Silk Plants for Modern Home Office

TNELTUEB$72.29133 rev

4mo ago

5FT Artificial Palm Tree Tall Plant with Planter & Moss Realistic 2-Trunk Artificial Tree with Lights Lifelike Leaves Fake Palm Tree Low Maintenance Palm Tree Decor for Home Office Living Room

NOVAROOT$57.0715 rev

6mo ago

6FT Artificial Willow Tree Lights

mapleway$32.787 rev

6mo ago

What buyers say about lighted willow tree

What buyers praise and complain about, mined from review topics.

What buyers love

Design-Overall14%

“Works well,nice design”

Assembly/Installation14%

“Very easy to assemble”

Quality-Overall11%

“Build quality feels solid”

Brightness/Shine/Glow10%

“Bright Lights”

Value For Money9%

“Worth it”

Advertised Vs Actual Product6%

“as advertised”

Size-Overall6%

“It fits perfectly in my home”

Color5%

“colors were cute”

Warmth2%

“Nice warm light”

Strength2%

“The base seems very sturdy”

What buyers complain about

Size-Overall14%

“Big”

Quality-Overall13%

“Cheaply made”

Advertised Vs Actual Product10%

“False description”

Durability9%

“I'm scared it's going to break”

Brightness/Shine/Glow4%

“didn't brighten even when plugged in”

Value For Money3%

“not worth the price”

Functionality-Overall3%

“Only half the lights worked at assembly”

Remote Control3%

“Cheap control remote it doesnt work”

Strength3%

“flimsy I guess I expected more”

Defective Material/Parts2%

“Missing parts”

Top return reasons

Advertised Vs Actual Product22%

Size-Overall21%

Quality-Overall12%

Defective Material/Parts8%

Functionality-Overall5%