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Light Weight Down Comforter King Size

Fail

The average product has 23,719 reviews to catch up to, so Light Weight Down Comforter King Size is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$132K/yr58K searches / yr
90-day growth
+12.7%search demand this quarter
Competition
77%top-5 click share · 11 brands · 17 sellers

Flapen Score

Light Weight Down Comforter King Size against its category

The dotted line is the Home & Kitchen average. Past it, Light Weight Down Comforter King Size is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Light Weight Down Comforter King Size market on Amazon at a glance

Shoppers on Amazon United States searched for Light Weight Down Comforter King Size 58K times last year and spent an estimated $132K. The top 5 brands take 84% of clicks. Demand peaks in Apr–May. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+12.7%
Conversion, latest week
2.6%
Market size, estimated
$132Ka year
Peak month
May2.4× the quietest month
Top search term
lightweight down comforter king size12K searches a year

02 · Price

A sale here is worth $89.06.

Listings sell for $89.06 on average, from $26.60 to $155.19. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $89.06 that is $9K to $22K a year per listing.

Average price
$89.06inside the $15 to $100 sweet spot
Price range
$26.60–$155.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$9K–$22K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #63 within Comforters & Sets. It carries 23,719 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#63in Comforters & Sets
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
23,719per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Light Weight Down Comforter King Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

17

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

12%

  • Brand 132%
  • Brand 225%
  • Brand 311%
  • Brand 411%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (5 brands, 12%)

Demand

Light Weight Down Comforter King Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.4×

Search terms

Top Light Weight Down Comforter King Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lightweight down comforter king size12K/yr
  • summer down comforter king size10K/yr
  • light weight down comforter king size12K/yr
  • light down comforter king size8K/yr
  • lightweight down comforter king9K/yr
  • king down comforter lightweight3K/yr
  • down comforter king size lightweight4K/yr

Reviews and returns

What reviews say buyers love and hate about Light Weight Down Comforter King Size

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Comfort-Overall”
11%of negative reviews mention “Size-Overall”
3.1%of orders come back
“which is huge”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Light Weight Down Comforter King Size questions

Answered from the same tracked data.