light up leis
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$44.96avg listing price — sweet spot $15–$100
Review moat
Great291.82avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$9.77–$134.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+42.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$52K$52K/yr · 39K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, light up leis is a $52K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
light up leis market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $56K–$67K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #4,674
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 3.9%
- Avg brand age
- 35 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
0%
- Sherr87%
- Giegxin10%
- Riceshoot1%
- Arrowom1%
- Shappy1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +42.5% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 3.4×
Top light up leis search terms
- light up leis23K/yr
- light up lei8K/yr
- led leis4K/yr
- light up leis bulk4K/yr
Top light up leis products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sherr 24 Pcs LED White Leis Light Up Wedding Hawaiian Leis Flower Necklace with LED Lights Beach Tropical Carnival Party Wedding Supplies Luau for Masquerade
Sherr$32.104.4★273 rev
Sherr 24 Pcs LED Light Pink Purple Leis Light up Wedding Hawaiian Leis Flower Necklace with LED Lights Beach Tropical Carnival Party Wedding Supplies Luau for Masquerade
Sherr$29.054.4★273 rev
Sherr 24 Pcs LED Blue Leis Light Up Wedding Hawaiian Leis Flower Necklace with LED Lights Beach Tropical Carnival Party Wedding Supplies Luau for Masquerade
Sherr$34.704.4★273 rev
Sherr 48 Pcs LED Hawaiian Leis Light up Flower Leis Necklace with LED Lights Luau Flowers Necklaces for Masquerade Beach Wedding Tropical Themed Party Supplies(White)
Sherr$54.024.2★231 rev
Sherr 24 Pcs LED Leis Light up Wedding Hawaiian Leis Flower Necklace with LED Lights Beach Tropical Carnival Party Wedding Supplies Luau for Masquerade(Summer Color)
Sherr$32.544.4★273 rev
Newest
by launch date
Shappy 80 Pcs Light up Hawaiian Leis Set LED Flower Leis Bulk Luau Party
Shappy$36.593 rev
Sherr 12 Pcs Light up Hawaiian Leis LED Leis Necklace Flower with LED Lights Luau Flowers for Wedding Masquerade Beach Tropical Halloween Christmas Party Supplies(White Blue)
Sherr$22.4317 rev
Sherr 24 Pcs LED Purple Leis Light up Wedding Hawaiian Leis Flower Necklace with LED Lights Beach Tropical Carnival Party Wedding Supplies Luau for Masquerade
Sherr$30.02273 rev
Sherr 48 Pcs LED Hawaiian Leis Light up Flower Leis Necklace with LED Lights Luau Flowers Necklaces for Masquerade Beach Wedding Tropical Themed Party Supplies(White with Yellow)
Sherr$43.90231 rev
Sherr 48 Pcs LED Hawaiian Leis Luau Party Decorations Light Up Leis Bulk with Green Leaves Tropical Flower Necklaces for Wedding Beach Carnival Summer Birthday Supplies Party Favors
Sherr$49.5921 rev
Trending
90-day click momentumShappy 80 Pcs Light up Hawaiian Leis Set LED Flower Leis Bulk Luau Party
Shappy$36.594.6★
Sherr 24 Pcs LED Purple Leis Light up Wedding Hawaiian Leis Flower Necklace with LED Lights Beach Tropical Carnival Party Wedding Supplies Luau for Masquerade
Sherr$30.024.4★
Sherr 24 Pcs LED Light Pink Purple Leis Light up Wedding Hawaiian Leis Flower Necklace with LED Lights Beach Tropical Carnival Party Wedding Supplies Luau for Masquerade
Sherr$29.054.4★
Sherr 24 Pcs LED Leis Light up Wedding Hawaiian Leis Flower Necklace with LED Lights Beach Tropical Carnival Party Wedding Supplies Luau for Masquerade(Summer Color)
Sherr$32.544.4★
Sherr 200 Pcs LED Hawaiian Leis Bulk Light up Flower Leis Necklace Flower with LED Lights for Masquerade Luau Beach Wedding Tropical Themed Carnival Graduation Party
Sherr$134.874.3★
What buyers say about light up leis
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are vibrant”
“Good value”
“These leis are cheap and cute”
“These were SO much fun on the dance floor of the wedding”
“As advertised”
“they fluffed up nicely”
“the leds are bright enough to be seen”
“The material was a better quality than less expensive leis”
“With lilo and stitch theme went over very well”
“Size is as normal and they look nice and colorful”
What buyers complain about
“Cheap”
“one didn't light up”
“Breaks easily”
“Bad smell”
“There were nothing to guide me to separate them”
“3 pretty ones the rest are monotone, primary colors and not pretty,”
“not what I wanted....the photos are distorted with the blue light”
“Also, made of super crappy materials”
“Very thin and wrinkled”
“However, they are itchy and the colors are mostly generic and plain”
Top return reasons
Common questions
- Is light up leis profitable to sell on Amazon United States?
- The niche generates $52K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +42.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the light up leis niche?
- 5 brands and 7 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in light up leis?
- Top complaints mined from reviews: Quality-Overall, Brightness/Shine/Glow, Durability. The return rate is 2.1%.
- When does demand for light up leis peak?
- Demand peaks in May–Jun; the busiest month runs 3.4× the quietest.
- What does it cost to enter the light up leis niche?
- Listings span $9.77–$134.87; the average listing price is $44.96 (sweet spot $15–$100). The average incumbent carries 292 reviews — the moat a new listing must climb.