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Light Gray Curtains

Fail

An estimated 8.2% of orders come back, so Light Gray Curtains is a Fail.

Flapen Score
39
39 / 100
Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 49
Market size
$83K/yr185K searches / yr
90-day growth
+8.4%search demand this quarter
Competition
34%top-5 click share · 16 brands · 21 sellers

Flapen Score

Light Gray Curtains against its category

The dotted line is the Home & Kitchen average. Past it, Light Gray Curtains is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Light Gray Curtains market on Amazon at a glance

Shoppers on Amazon United States searched for Light Gray Curtains 185K times last year and spent an estimated $83K. The top 5 brands take 90% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
+8.4%
Conversion, latest week
1.4%
Market size, estimated
$83Ka year
Peak month
July1.6× the quietest month
Top search term
joydeco blackout curtains48K searches a year

02 · Price

A sale here is worth $32.00.

Listings sell for $32.00 on average, from $7.69 to $69.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $32.00 that is $3K to $8K a year per listing.

Average price
$32.00inside the $15 to $100 sweet spot
Price range
$7.69–$69.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
8.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #219 within Window Treatments. It carries 3,161 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#219in Window Treatments
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
3,161per listing
Listings tracked
56

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
43 months

Products

Top Light Gray Curtains products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

21

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

34%

Top 20: 68%

Open market

8%

  • Brand 147%
  • Brand 234%
  • Brand 34%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (10 brands, 8%)

Demand

Light Gray Curtains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Light Gray Curtains search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • joydeco blackout curtains48K/yr
  • miulee linen curtains18K/yr
  • taupe linen curtains22K/yr
  • mulee blackout curtains11K/yr
  • warm taupe curtains12K/yr
  • dark taupe curtains17K/yr
  • taupe curtains blackout15K/yr
  • miulee sheer curtains8K/yr
  • joydeco10K/yr
  • joydeco curtains8K/yr

Reviews and returns

What reviews say buyers love and hate about Light Gray Curtains

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Color”
8.2%of orders come back
“Too dark”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Light Gray Curtains questions

Answered from the same tracked data.