Light Blue Throw Blanket

Shoppers searched for this 945K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $495K a year.

Searches, last 12 months

945K

Growth, 90 days vs prior 90

+8.9%

Conversion, latest week

2.5%

Market size, estimated

$495Ka year

Top search term

light blue throw blanket162K searches a year

Listings sell for $21.13 on average, from $8.03 to $43.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $21.13 that is $5K to $11K a year per listing.

Average price

$21.13inside the $15 to $100 sweet spot

Price range

$8.03–$43.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$5K–$11K

Returns

4.1%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #201 within Throws. It carries 12,029 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#201in Throws

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

12,029per listing

Listings tracked

66

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

6Amazon's first-year sales bar

Average brand age

42 months