Lids

Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.

Searches, last 12 months

386K

Growth, 90 days vs prior 90

-2.6%

Conversion, latest week

2.9%

Market size, estimated

$173Ka year

Peak month

December1.4× the quietest month

Top search term

lids112K searches a year

Listings sell for $15.59 on average, from $5.60 to $49.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $15.59 that is $0 to $2K a year per listing.

Average price

$15.59inside the $15 to $100 sweet spot

Price range

$5.60–$49.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.5%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #220 within Lids. It carries 2,587 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

93%

Out of stock, average day

1.9%

Average rank

#220in Lids

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

2,587per listing

Listings tracked

89

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

7Amazon's first-year sales bar

Average brand age

45 months