Skip to content
53

level up birthday decorations

Worth a look

Shows no brand lock-in (top 5 brands take 25% of clicks), but a small market ($51K/yr) keeps it on the watch list.

Market size 13Growth 27Conversion 30Competition 96Returns 59Price range 68Avg price 78Brand share 97Review moat 87Quality gap 25

Brand share

Incredible25%

top-5 brand share — no brand owns this niche

Competition

Incredible15%

top-5 click share — an open shelf

Review moat

Great263.64

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$16.28

avg listing price — sweet spot $15–$100

Price range

Good$5.66–$35.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Okay+2.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$51K

$51K/yr · 133K searches

According to Flapen's Amazon United States niche tracking, level up birthday decorations is a $51K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 25% of demand. Demand peaks in May. Verdict: Worth a look — 53/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

level up birthday decorations market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
$65K–$81K
units × avg price
Conversion rate
2.4%
Avg BSR
#2,501
Page quality
0%
Prime
99%
Sponsored
96%
Out of stock
6.5%
Avg brand age
25 months
Avg seller age
170 days

Competition & brand share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

108 falling

Sellers

126

Top-5 brand share

25%

Top 20: 59%

Top-5 click share

15%

Top 20: 45%

Open market

71%

  • Yiaoyinnz7%
  • LINHAXM6%
  • Gupesxu4%
  • ZHUOWEISM4%
  • gisgfim4%
  • Kinovo4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.0% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.3×

Top level up birthday decorations search terms

  • video game decorations16K/yr
  • video game party17K/yr
  • rocket league birthday decorations9K/yr
  • game theme party decorations5K/yr
  • level up party decorations7K/yr
  • arcade party decorations11K/yr
  • video game party supplies11K/yr
  • xbox birthday decorations7K/yr
  • arcade birthday party decorations8K/yr
  • gaming party8K/yr
All search terms

Top level up birthday decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$5092%$1K3%$2K4%$2K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about level up birthday decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Good Quality”

Color11%

“Bright colors”

Value For Money9%

“Good for the price”

Assembly/Installation8%

“Easy to assemble”

Fun/Entertainment Experience7%

“Fun for kids”

Advertised Vs Actual Product6%

“As advertised”

Size-Overall5%

“Good size”

Design-Overall5%

“Cool design”

Ease Of Use4%

“easy to hang”

Durability3%

“The materials are durable”

What buyers complain about

Size-Overall14%

“the size wasnt right”

Quality-Overall7%

“everything else is cheap quality”

Assembly/Installation7%

“Unfortunately I didn't have enough time to assemble everything”

Value For Money5%

“They couldve been a little cheaper”

Strength5%

“Flimsy”

Durability4%

“They did break pretty quickly”

Advertised Vs Actual Product4%

“Not as described”

Smell4%

“Gasoline smell”

Thickness3%

“All of the balloons feel like they are thick”

Adhesion/Stickiness3%

“Sticks to long for cupcakes”

Top return reasons

Size-Overall42%
Value For Money11%
Advertised Vs Actual Product10%
Quality-Overall6%
Functionality-Overall5%
Color5%
Defective Material/Parts4%
Material Quality2%
Assembly/Installation2%
Inflation/Deflation2%

Common questions

Is level up birthday decorations profitable to sell on Amazon United States?
The niche generates $51K/yr across 146 tracked products. 7 of 49 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the level up birthday decorations niche?
108 brands and 126 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 25% of demand.
What do buyers complain about in level up birthday decorations?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 2.6%.
When does demand for level up birthday decorations peak?
Demand peaks in May; the busiest month runs 2.3× the quietest.
What does it cost to enter the level up birthday decorations niche?
Listings span $5.66–$35.19; the average listing price is $16.28 (sweet spot $15–$100). The average incumbent carries 264 reviews — the moat a new listing must climb.